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Stashed ideas

68 STASHED IDEAS

A seductive belief throughout history is people expecting an idealized world where you demand perfection and assume that having little tolerance for error, variability, and disagreement is an asset.

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History’s Seductive Beliefs

collaborativefund.com

The squeeze play

Marketers can't get the word out because jaded consumers refuse to share their attention. Customers rely on their tried-and -true suppliers or on their network of smart friends instead of studying the ads on TV.

6 STASHED

Purple Cow

Purple Cow

by Seth Godin

Assuming history is a guide to the future, when in reality, “things that have never happened before happen all the time,” as Scott Sagan says.

Extreme adherence to a specific worldview in a world that changes all the time.

Underestimating the odds of disaster because it’s comforting to assume things will keep functioning the way they’ve always functioned.

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From Descartes’s skepticism came the radical belief that the individual seeking certainty trumped a God or king bestowing truth. The resulting Enlightenment, of course, led to the concept of human rights and freed many from oppression.

[F]or all its good in the political arena, in the domain of the metaphysical this thinking stripped the world of the order and sacredness essential to creating meaning. In a post-Enlightenment world we have tasked ourselves to identify what’s meaningful and what’s not, an exercise that can seem arbitrary and induce a creeping nihilism.

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Deep Work

Deep Work

by Cal Newport

The truly skillful look clumsy.

A Taoist paradoxical saying implies that perfection lies in what is natural. Joshu ironically suggests that over conscious occupation with the natural is in itself unnatural.

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Radical Zen

Radical Zen

by Zhaozhou (Shi)