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Persuading: principles-first vs applications-first

There are two types of reasoning we can use to persuade:

  • Principles-first (or deductive) reasoning derives conclusions or facts from general principles or concepts. People from principles-first cultures generally want to understand the why behind their boss’s request before they move to action
  • With applications-first reasoning (or inductive) reasoning, general conclusions are based on a pattern of factual observations from the real world. Applications-first learners tend to focus less on the why and more on the how.

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The Spiritual Homeland Of Pizza

Situated in southern Italy, Naples is a place where pizza is God. There are more than fifteen thousand pizza makers in the city, each one a rock star, cooking up hot and delicious pies with expertise, love and passion.

The famous Naples pizza, called Neapolitan pizza, is soft and chewy, with a moist, almost soupy top. The crust is light, thin and steamy, blast-cooked at extreme temperatures.

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