Workgroup - Deepstash

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Workgroup

165 STASHED IDEAS

Show, don’t tell

Talking a lot is boring, but talking a lot about yourself is even more boring.

So let the visuals do the talking. Show the benefits of your product, don’t tell people about them. If you can feature someone using your product and service, and having an easier life for it, that will do wonders for your marketing.

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Reframe the challenges
  • This concept of life gamification is more than just about having a positive attitude or never giving up, because instead of implying that you're enduring against your true desire to quit, you end up framing a challenge or a learning process in a way that you'll actually want to do it.
  • It allows you to feel natural about ignoring
    the failures and trying repeatedly, in the same way a toddler will want to get up and try and walk again or in the same way you want to keep playing Super Mario Bros. Nobody is forcing the toddlers, or you, to continue.

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Paid engine of growth

Applies to startups that acquire users through ads or sales, make a profit on each new user, and then reinvest the revenue to acquire more users for larger profits. They rely on getting more money from a user than they paid to get him.

Metrics to track: CAC, LTV

Rule of growth: LTV > CAC. The larger the difference, the faster the growth.

Focus on: Increasing LTV and decreasing CAC

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📖 The Lean Startup

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