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Short video

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The best storytellers look to their own memories and life experiences for ways to illustrate their message. 

Think of a moment in which your own failures led to success in your career or a lesson that a parent or mentor imparted.

There may be a tendency not to want to share personal details at work, but anecdotes that illustrate struggle, failure, and barriers overcome are what make leaders appear authentic and accessible.

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True artists try to shun any self-promotion, which looks sleazy to them, and because they see bad artists exploiting it. One has to understand that marketing is an important tool, and is not inherently evil.

A good piece of art needs the desired audience, which becomes the artist's responsibility.

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