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Stashed ideas

115 STASHED IDEAS

When it comes to numbers, you want to include things like growth metrics, engagement, and revenue. Stay away from meaningless vanity metrics that add little to no value. Instead, go for the measurable statistics like monthly active users that’ll truly make an impact.

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 Our brains are wired for stories

In a study, Harvard Business Review showed that a well-constructed narrative can release oxytocin — the bonding hormone that helps form trust in relationships — in the brain.

An analysis of one of Shopify’s endearing case studies about Lichia Liu and her husband Christopher Guest shows an in-depth profile of the business owners and their stationery shop.

The story was detailed, personal, warm, and accompanied by fourteen photos.

You come away from the case study feeling as if you were just standing in the shop and having a conversation with the owners.

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The act of telling people (even if they don’t care), will make you still feel accountable to your word because you spoke it out loud.

Deadlines can provide a concrete timeline for getting something done — but make your deadlines real by putting your word behind them publicly and sharing that you’re going to get the thing done with others, even if it’s just on social media. You’ll feel obligated to fulfill your promise.

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