6 STASHED IDEAS
Marketing is not advertising: not anymore. There was a time when the two went hand in hand. Many think it still does, but that's wrong.
Seth explains it as follows. When developing a "thing", you can create it and then search for costumers for that "thing". Or, you can find a problem that affects people, and then create a solution.
He uses the analogy of a lock and key. One can create a key and run around looking for the keys lock, or one can find a lock and craft a custom key for that lock.
Mindset shift: One doesn't market to get rich; one markets to make productive change.
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