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Stashed ideas

80 STASHED IDEAS

Influencers are influencers because they have a certain authority, a certain character, and this carries over to the way they create content. 

Their audience follows them for this very reason, so it would be unwise to restrict them and take away from their “charisma”. Allow them to be themselves, to use their own words, voice, and tone.

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In today’s digital age, the traditional sales funnel―marketing at the top, sales in the middle, customer service at the bottom―is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible.

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Each of the “visit node” represents each visit your user/s conduct on your website between the beginning of your lookback window and the occurrence of the conversion.

The amount of visits in this timeframe is called a “path length”, and the time between the first visit and the last visit (conversion) is called the “time lag” of that specific conversion path.

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