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Stashed ideas

29 STASHED IDEAS

Critical systems must be both safe from inadvertent harm and secure from malicious actors. However, safety and security practices have historically evolved in isolation. Safety-critical systems, such as aircraft and medical devices, have long been analyzed for problems that could arise accidentally or from component degradation.

They have been considered standalone systems, however, that were impervious to security issues because they had no networking capabilities. 

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Improve Campaigns/ Ad Groups performance

Define your KPIs (e.g. increase CTR, Conversion Rate or Avg. Position) and set automated email for each bucket. For example, on Monday you can receive an email with the worst campaigns/ad groups with lower CTR on Bucket A. The next day you will focus on the next Bucket and so on.

Use the following rule: Check Campaign/Ad Group’s CTR is Lower than average with +/-5% of total Impression

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You'll be given the choice of either using Google’s Auto-Generated intent audiences or creating your own. If you hover over the name of the audience you can identify the key characteristics of your audience. After you launch your campaign, remember to check the audience tab to see which audiences are getting conversions, and where you can optimize your campaign further. A good place to start is with your top placements on the display network.

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