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Stashed ideas

16 STASHED IDEAS

No one will care about your side-hustle

Don’t count on any praise from your manager. In a competitive capitalist marketplace, who has time to acknowledge a coworker’s “little hobby” that will probably crash and burn by next year?

Most people never start their dream side-hustle, not because they lack the knowledge, but because they’re so afraid of what others will think — of becoming the office fool — that they abandon their beautiful idea altogether. The truth is, no one thinks about you that much.

Your coworkers are mostly thinking about themselves. They’re not concerned by what you’re doing or how you’re doing it.

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If losing a major portion of their audience and annoying the rest wasn’t bad enough, Google also failed to get ahead of one of the biggest shifts in the internet’s history.

Google’s strategy since day one could be summed up as “aggregate and advertise,” as George Gilder put it in Life After Google. Every word uttered to Google Assistant, every action in any of Google’s numerous apps, and every data point about every one of their billions of users was stored and analyzed in the name of more accurate advertising.

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Good user interface design is based on human goals and behavior. The user interface in-turn affects behavior, which drives further design decisions. In subtle and unconscious ways, user experience alters how humans make decisions. 

What is seen, where it is presented, and how interactions are afforded, influence actions. It is important we make design decisions that lead to a better world, one data table design at a time.

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