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Stashed ideas

109 STASHED IDEAS

How to Stand Out from the Crowd with Your Marketing Strategy

With so much competition for attention online, many marketing and sales teams are rightly asking themselves how they can make their brand stand out from the crowd?

The key is making your brand shine one person at a time through personalization.

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Sharing your brands message

The average person experiences 6,000 to 10,000 ads per day.

Many brands believe that a more and louder approach to communication will get the customers attention. However, this self-centred approach just contributes to the noise.

Any compelling brand doesn't just sell a product. They create a culture and engage a community that drives that culture. Their brand is a live experience that their consumers feel part of.

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There is a difference between the traditional top-down and the bottom-up business approaches. One creates unwanted noise; the other leads to a community of invested consumers.

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The gold standard for building a business case for marketing spending is to run an experiment using a control group that does not get marketing spending.

The goal is to build a strong understanding of the counterfactual — what if marketing spending had not occurred? This might be done in small-scale experiments in the field or in the lab.

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