13 STASHED IDEAS
Our age is characterised as driven by "the Republic of Technology whose supreme law is convergence, the tendency for everything to become like everything else", writes Daniel J. Boorstin in his trilogy The American.
This trend has pushed markets toward global commonality where standardised products are sold in the same way - steel, chemical, transport, pharmaceuticals, etc. Even MacDonald's, Coca-Cola, rock music, Hollywood movies, Revlon cosmetics. Nothing is exempt. The high-tech and the high-touch ends of the commercial spectrum gradually wipe out the undistributed cosmopolitan middle.
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