Stashed ideas - Deepstash

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Stashed ideas

30 STASHED IDEAS

JOHN KEPLER

When it comes to executive compenation, including bonus plans, there is no one-size-fits-all solution.

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  • Cost-plus pricing: You make the product, add a fixed percentage on top of the costs, and sell it for the total.
  • Competitive pricing: It refers to using competitors’ pricing data as a benchmark and consciously pricing your products below theirs.
  • Value-based pricing: Value-based pricing refers to setting a price based on how much the customer believes a product or service is worth. It’s an outward approach that takes your target market’s wants and needs into play.

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This “vulnerability” is what makes a reader relate and a story stick.

It’s how writers build an empathetic connection with readers. It’s human. And it can’t be faked.

If you write in a voice that is not your own, it begins to plant a question in the reader’s mind that, with time, widens from a crack to a chasm.

The reader starts to wonder: Where is this coming from? I’ve seen this before — are you copying someone else? What’s the real reason you wrote this?

Do this instead: Honesty, articulated crisply by a self-aware person, is always interesting to read, watch, or listen to.

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