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Stashed ideas

16 STASHED IDEAS

Weavora started as a small Outsourcing company in 2010. we needed to report and invoice our clients based on actual hours spent. In September 2015 we signed our first paid client. Today we have crossed the $1.3M Arr mark (growing X2.2 times per year) and used by 2,200+ companies from 70 countries.

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Consumers increasingly rely on ratings and personal reviews. As a result, a negative review on Google or Yelp can pose severe consequences for a B2C business.

This is true for a B2B too. People are often influenced by their peers' opinions and less by elaborate marketing campaigns. Reaching out to senior leaders can help authenticate you as a major voice in your industry.

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This apparent horror story leads many founders to take staunch anti-dilution measures. But dilution serves a purpose: to attract skilled people and resources to your startup.

Whether it’s incentivizing a respected VC with a sizeable ownership stake, or luring top talent with an options pool, offering equity is beneficial to your startup, and attempting to hold on to as much equity as possible could limit your growth. Taken to extreme, anti-dilution practices could leave you as the majority shareholder of a worthless company.

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