11th Oct - 17th Oct - Deepstash

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11th Oct - 17th Oct

23 STASHED IDEAS

Look at the customer behavior of both your good and bad customers. Doing this will help you to identify successful user journeys.

Follow the 5-step process

  1. Put a list together of all your product's features.
  2. Pick a list of your most successful customers and analyze what features they used early on, continue to use regularly, and stopped/didn't use.
  3. Write down what features got adapted and didn't.
  4. You need to find the behaviors that, when performed, best correlate with continuing to use your product for an extended period of time.
  5. You want to lead with the features that get people to upgrade.

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If your WFH policy offers minimal or no flexibility you are likely to experience disappointment from employees. 

To minimize it, tie whatever guidelines you put in place to how you serve customers and how you make or deliver products or services, and demonstrate how certain forms of collaboration are measurably enhanced by in-person work. Also, involve employees.

People feel greater ownership over policies they help create, which strengthens adherence across the organization. Further, when others don’t adhere, peers are more likely to graciously call it out.

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70% of companies say it’s cheaper to retain a customer than acquire a new one. The old rule of thumb says it costs 5 times more to acquire a new customer than it did to retain one.

Engaged consumers buy 90% more frequently, spend 60% more per transaction, and are five times more likely to indicate it is the only brand they would purchase in the future.

Doing the right thing at the right time can help retain customers.

STASHED IN:

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