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Stashed ideas

190 STASHED IDEAS

The digital landscape is changing. More people are buying online and they expect a personal experience that is seamless from channel to channel. This necessitates the use of data. Leading brands are increasingly using first-party data to understand how best to engage with customers by offering targeted, relevant and personalised messages when the consumer wants them, and when they’re most likely to translate to sales.

Text messaging can offer one-to-one messaging that is much more likely to be received and read. And when joined up with email, it has the capacity to be even more powerful.

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Text messages and email: consumer experience personalized

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Essentially, the partnership economy is a modern way of thinking about growth. Some brand approaches have been centralised and fixed. There’s been a focus on Google and Facebook and fairly rigid approaches to acquiring new customers.

But the partnership economy connects you, on a global scale. It’s possible to achieve so much growth through these connections – and leveraging partnerships is often the quickest route not only to growth but also to trust. With the best partnerships, you don’t feel that you’re being sold to, delivering a delightful customer experience.

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“What is the difference between an account manager and a customer success manager?” or “Why are they different?” or “What is is that you do again?”

I might not need to continue grooming my customer success career! Lots of companies use these terms interchangeably, and some use one over the other. Or, if your experience is anything like mine, switch one out for the other. One thing is certain: Every company uses these titles a little differently. I am happy to share with you how I continue to navigate this path and discuss why these titles are often confused.

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