So how do you build up stores of this foundational leadership capital?Trust has 3 core drivers: authenticity, logic, and empathy. People tend to trust you when they believe they are interacting with the real you (authenticity), when they have faith in your judgment and competence (logic), and when they feel that you care about them (empathy).When trust is lost, it can almost always be traced back to a breakdown in one of these 3 drivers. To build (or rebuild) trust, you first need to figure out which driver you “wobble” on

The Core Drivers Of Trust - The Trust Triangle

When trust is lost, it can almost always be traced back to a breakdown in one of its 3 core drivers. To build (or rebuild) trust, we first need to figure out which driver we “wobble” on. (Replace the words “leaders” and “leadership” with “human beings” and “relationships” and see what happens). 

The first step to becoming a genuinely empowering leader

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Problem Solving

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Communication

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Love & Relationships

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Leadership & Management

Everything Starts with Trust

Brainstorm as a team and discuss based on a few questions. Aim for a short paragraph on each question.<ul><li>Why does our company exist?</li><li>What value do our products or services bring to consumers?</li><li>What core beliefs guide our work?</li><li>What makes our company different, better, or more inspiring than our competitors?</li></ul>Once you have one (or more versions of the) mission statement run it check it against these criteria:<ul><li>Plausibility: make sure it ties back to your everyday business operations. </li><li>Readability: No corporate speak or jargon.</li><li>Voice: Use language that is active and compelling. </li></ul>

How to get to the magical Mission Statement

Short and sweet, a mission statement sums up the core of who your company is and why it exists. They are typically succinct, only a sentence or two. They are inspiring and not boring.When done right, the company’s mission statement acts as a powerful driver that informs every aspect of your organization, from daily operations, to customer loyalty, to employee satisfaction.

The mission statement

A vision statement is aspirational. It outlines where your company strives to be in the future — whether that is one year from now or ten. In contrast, a mission statement spells out where your company is right now.Think of your company’s vision statement as a long-term goal post. The end point towards which you are working. If your vision statement is a goal post, then your mission statement is what drives you toward that goal post.

Mission vs Vision Statement

<ul><li>Starbucks: Inspire and nurture the human spirit – one person, one cup & one neighborhood at a time.</li><li>Microsoft: To empower every person and every organization on the planet to achieve more.</li><li>Square: Everyone should be able to participate and thrive in the economy</li><li>Pinterest: Bring everyone the inspiration to create a life they love</li><li>Target: Help all families discover the joy of everyday life</li><li>Southwest Airlines: Connect people to what’s important in their lives through friendly, reliable & low-cost air travel</li><li>Google: Organize the world’s information and make it universally accessible & useful</li></ul>

Cool Mission Statements

Better Sales: A 2020 study found that if consumers think a company has a strong purpose, they are:<ul><li>4x more likely to purchase from the company</li><li>4.5x more likely to recommend the company to family and friends</li><li>6x more likely to defend the company in the wake of public criticism</li></ul>Happier & More Productive Employees: <a href="https://www.gallup.com/workplace/336275/things-gen-millennials-expect-workplace.aspx">According to Gallup poll</a>, Gen Z and millennials (who make up nearly half of the full-time workforce in the US) value belonging to a company with a strong moral compass.

Why have a mission Statement

Working on updating the mission statement for Deepstash. Do you have any ideas that can inspire us? 

A well-written mission statement speaks volumes about your company. Gather inspiration from mission statement examples and learn how to craft your own.

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Corporate Culture

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Company Mission Statement (with Examples)

Brand vision comprises three key components: <ol><li>Brand Values - a common cause for for customers & employees</li><li>Brand Future - how can you shape your future to manifest your brand's full potential</li><li>Brand Purpose - how are you making the world a better place, and what meaningful role your brand can perform in this respect?</li></ol>

3 Components of brand vision

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Motivation & Inspiration

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Startups

3 Key Components of a Brand Vision

Not everyone in a company wants to become a manager. Or has the skills to do so. So instead of forcing people into a management position to advance their career a company could offer 2 promotion tracks:One for Individual Contributors & another for People Managers, with equivalent pay, benefits, & seniority at each level, allowing ppl to advance w/out becoming managers.

2 Career Development Tracks

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Human Resources

Career development tracks

<ul>
<li>Open, clear and constant communication: across the entire company about the work to be done and challenges being faced.</li>
<li>Radical honesty: telling one another, and management, the truth in a timely fashion and ideally face to face.</li>
<li>Debating based on fact-based opinions: at Netflix, employees are expected to have strong, fact-based opinions and to debate them avidly and test them rigidly.</li>
<li>Customer and company first: people base their actions on what’s best for the customer and the company, not on attempts to prove themselves right.</li>
<li>Preparing teams for the future: The right skills with potential.</li>
</ul>

Powerful: The Five Practices Of Netflix Culture

Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability. Powerful will change how you think about work and the way a business should be run.

Named by The Washington Post as one of the 11 Leadership Books to Read in 2018 When it comes to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong. McCord helped create the unique and high-performing culture at Netflix, where she was chief talent officer. In her new book, Powerful: Building a Culture of Freedom and Responsibility, she shares what she learned there and elsewhere in Silicon Valley. McCord advocates practicing radical honesty in the workplace, saying good-bye to employees who don’t fit the company’s emerging needs, and motivating with challenging work, not promises, perks, and bonus plans. McCord argues that the old standbys of corporate HR—annual performance reviews, retention plans, employee empowerment and engagement programs—often end up being a colossal waste of time and resources. Her road-tested advice, offered with humor and irreverence, provides readers a different path for creating a culture of high performance and profitability. Powerful will change how you think about work and the way a business should be run.

Everything Starts with Trust

Company Mission Statement (with Examples)

3 Key Components of a Brand Vision

It's time to
Read like a Pro.

Career development tracks

CURATED BY

Everything Starts with Trust

Company Mission Statement (with Examples)

3 Key Components of a Brand Vision

It's time to Read like a Pro.

Career development tracks

CURATED BY

It's time to
Read like a Pro.