Storytelling secrets

• Stories create “sticky” memories

  ...by attaching emotions to things that happen. That means those who can create and share good stories have a powerfu...

  How to Tell a Great Story

• Start with a message

  First, settle on your ultimate message; then you can figure out the best way to illustrate it. Every storytelling exe...

  How to Tell a Great Story

• Use personal experiences

  The best storytellers look to their own memories and life experiences for ways to illustrate their message.  Thi...

  How to Tell a Great Story

• Don’t make yourself the hero

  You can be a central figure, but the ultimate focus should be on people you know, lessons you’ve learned, or events y...

  How to Tell a Great Story

• Highlight a struggle

  Good storytellers understand that a story needs conflict. A story without a challenge simply isn’t very interest...

  How to Tell a Great Story

• Keep it simple

  Not every story you tell has to be a surprising, edge-of-your-seat epic. Some of the most successful and memorable st...

  How to Tell a Great Story

• Dos and Don'ts in storytelling

  Do: Consider your audience:  choose a framework and details that will best resonate with your listeners. Ident...

  How to Tell a Great Story

• Three-Act storytelling structure

  

  One of the oldest and most straightforward storytelling formulas: Setup : Set the scene and introduce the character(...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Five-Act storytelling structure

  

  Also known as Freytag’s Pyramid: Exposition : Introduce important background information Rising action : Tell ...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Before – After – Bridge storytelling formula

  

  Before : Describe the world with Problem A. After : Imagine what it’d be like having Problem A solved. Bridge : Here’...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Problem – Agitate – Solve storytelling formula

  

  Problem : Present a problem Agitate : Agitate the problem Solve : Solve the problem First, you present a problem. Sec...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Simon Sinek’s Golden Circle

  

  Why : Why the company exists (Why are you in this business? What motivates you) How : How the company fulfills its Wh...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Dale Carnegie’s Magic Formula for storytelling

  

  Incident : Share a relevant, personal experience, to grab your audience’s attention. Action : Describe the spec...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Dave Lieber’s V storytelling formula

  

  Introduce the character; Bring the story to its lowest point; Turn it around and finish with a happy ending. Once ...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Persuasion through storytelling

  

  Stories are a very integral part of being persuasive.  Stories trump data when it comes to persuasio...

  The Psychology of Storytelling

• What makes a story engaging

  Suspense and “cliffhangers”  allow you to create an addictive narrative; Creating detailed imagery ; Using ...

  The Psychology of Storytelling

• Star – Chain – Hook storytelling formula

  

  Star : An attention-getting, positive opening Chain : A series of convincing facts, benefits, and reasons Hook : A po...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Characteristics of persuasive stories

  Delivery :  matters as much as the content. Imagery :  the brain “lights up” in reacting to imagery, truly ...

  The Psychology of Storytelling

• The Story Spine: Pixar’s award-winning formula

  

  Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finall...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• The Hero’s Journey storytelling formula

  

  Departure : A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Nancy Duarte’s secret structure of great talks

  

  What is : The status quo What could be : The future that could be possible Go back and forth between the two and end ...

  Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories

• Storytelling is...

  

  ...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and s...

  The Ultimate Guide to Storytelling

• Why we tell stories

  

  Stories solidify abstract concepts and simplify complex messages ; Stories bring people together : stories connect us...

  The Ultimate Guide to Storytelling

• Good stories are …

  Entertaining. Good stories keep the reader engaged and interested in what’s coming next. Educational. Good stories...

  The Ultimate Guide to Storytelling

• Components of a good story

  

  Characters. Every story features at least one character, and this character will be the key to relating your audienc...

  The Ultimate Guide to Storytelling

• Steps of the storytelling process

  Know your audience; Know your audience; Decide what kind of story you’re telling; Establish your call-to-action; ...

  The Ultimate Guide to Storytelling

• Story objectives

  If your objective is to: Incite action:  describe how a successful action was completed in the past and its ste...

  The Ultimate Guide to Storytelling

• Stories = motivators for changing behaviors

  

  Changing the way someone thinks or acts requires confrontation. And people don’t usually like that. But when you tell...

  Be More Persuasive by Telling Compelling Stories

• A story does 2 powerful things to persuade:

  

  It removes direct confrontation: you’re laying out a scenario for people to follow; It forces the listener to take p...

  Be More Persuasive by Telling Compelling Stories

• How to Tell a Convincing Story:

  

  Identify the desired behavior change. Find the benefits of the change. Stoke fear to instigate the change. Identif...

  Be More Persuasive by Telling Compelling Stories

• The 2 drivers

  

  We are motivated to take action by 2 drivers: The anticipation of a gain. Fear of a loss.

  Be More Persuasive by Telling Compelling Stories