Deepstash

Storytelling secrets

Stories create “sticky” memories
...by attaching emotions to things that happen. That means those who can create and share good stories have a powerfu...
How to Tell a Great Story
Start with a message
First, settle on your ultimate message; then you can figure out the best way to illustrate it. Every storytelling exe...
How to Tell a Great Story
Use personal experiences
The best storytellers look to their own memories and life experiences for ways to illustrate their message. Thi...
How to Tell a Great Story
Don’t make yourself the hero
You can be a central figure, but the ultimate focus should be on people you know, lessons you’ve learned, or events y...
How to Tell a Great Story
Highlight a struggle
Good storytellers understand that a story needs conflict. A story without a challenge simply isn’t very interest...
How to Tell a Great Story
Keep it simple
Not every story you tell has to be a surprising, edge-of-your-seat epic. Some of the most successful and memorable st...
How to Tell a Great Story
Dos and Don'ts in storytelling
Do: Consider your audience: choose a framework and details that will best resonate with your listeners. Ident...
How to Tell a Great Story
Three-Act storytelling structure
One of the oldest and most straightforward storytelling formulas: Setup : Set the scene and introduce the character(...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Five-Act storytelling structure
Also known as Freytag’s Pyramid: Exposition : Introduce important background information Rising action : Tell ...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Before – After – Bridge storytelling formula
Before : Describe the world with Problem A. After : Imagine what it’d be like having Problem A solved. Bridge : Here’...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Problem – Agitate – Solve storytelling formula
Problem : Present a problem Agitate : Agitate the problem Solve : Solve the problem First, you present a problem. Sec...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Simon Sinek’s Golden Circle
Why : Why the company exists (Why are you in this business? What motivates you) How : How the company fulfills its Wh...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Dale Carnegie’s Magic Formula for storytelling
Incident : Share a relevant, personal experience, to grab your audience’s attention. Action : Describe the spec...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Dave Lieber’s V storytelling formula
Introduce the character; Bring the story to its lowest point; Turn it around and finish with a happy ending. Once ...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Persuasion through storytelling
Stories are a very integral part of being persuasive. Stories trump data when it comes to persuasio...
The Psychology of Storytelling
What makes a story engaging
Suspense and “cliffhangers” allow you to create an addictive narrative; Creating detailed imagery ; Usin...
The Psychology of Storytelling
Star – Chain – Hook storytelling formula
Star : An attention-getting, positive opening Chain : A series of convincing facts, benefits, and reasons Hook : A po...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Characteristics of persuasive stories
Delivery : matters as much as the content. Imagery : the brain “lights up” in reacting to imagery, trul...
The Psychology of Storytelling
The Story Spine: Pixar’s award-winning formula
Once upon a time there was ___. Every day, ___. One day ___. Because of that, ___. Because of that, ___. Until finall...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
The Hero’s Journey storytelling formula
Departure : A hero receives a call to go on an adventure, receives advice from a mentor, and heads out on her journey...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Nancy Duarte’s secret structure of great talks
What is : The status quo What could be : The future that could be possible Go back and forth between the two and end ...
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
Storytelling is...
...the process of using fact and narrative to communicate something to your audience. Some stories are factual, and s...
The Ultimate Guide to Storytelling
Why we tell stories
Stories solidify abstract concepts and simplify complex messages ; Stories bring people together : stories connect us...
The Ultimate Guide to Storytelling
Good stories are …
Entertaining. Good stories keep the reader engaged and interested in what’s coming next. Educational. Good stories...
The Ultimate Guide to Storytelling
Components of a good story
Characters. Every story features at least one character, and this character will be the key to relating your audie...
The Ultimate Guide to Storytelling
Steps of the storytelling process
Know your audience; Know your audience; Decide what kind of story you’re telling; Establish your call-to-action; ...
The Ultimate Guide to Storytelling
Story objectives
If your objective is to: Incite action: describe how a successful action was completed in the past and its s...
The Ultimate Guide to Storytelling
Stories = motivators for changing behaviors
Changing the way someone thinks or acts requires confrontation. And people don’t usually like that. But when you tell...
Be More Persuasive by Telling Compelling Stories
A story does 2 powerful things to persuade:
It removes direct confrontation: you’re laying out a scenario for people to follow; It forces the listener to take p...
Be More Persuasive by Telling Compelling Stories
How to Tell a Convincing Story:
Identify the desired behavior change. Find the benefits of the change. Stoke fear to instigate the change. Identif...
Be More Persuasive by Telling Compelling Stories
The 2 drivers
We are motivated to take action by 2 drivers: The anticipation of a gain. Fear of a loss.
Be More Persuasive by Telling Compelling Stories