You are not your demographics. You are your values.

<ol><li class="ql-align-justify">Family</li><li class="ql-align-justify">Relationships</li><li class="ql-align-justify">Financial security</li><li class="ql-align-justify">Belonging</li><li class="ql-align-justify">Community</li><li class="ql-align-justify">Personal growth</li><li class="ql-align-justify">Loyalty</li><li class="ql-align-justify">Religion/Spirituality</li><li class="ql-align-justify">Employment security</li><li class="ql-align-justify">Personal responsibility</li></ol>

Top 10 values shared across cultures

What we value determines what we do and what we buy. For example, if you value family, you will be drawn to anything that will be good for your family. If you value status, you will be drawn to anything that improves your status.If you know the values of your audience, you know what they are looking for.

Personalize marketing campaigns based on the values of your audience

How do you find out what values your target audience shares? The most 
accurate way in the world is to use the Valuegraphics Database.

marketingandsales

Marketing & Sales

business

Business

Use Valuegraphics for Your Marketing Campaigns

Your marketing campaigns should speak in a way that makes sense to your customers.There are 3 aspects to take into account:<ol><li class="ql-align-justify">Demographics: age, gender, location, revenue etc.</li><li class="ql-align-justify">Psychographics: what motivates them. Find out based on where your existing users came from and what they are doing most often in your app.</li><li class="ql-align-justify">Valuegraphics: what they value (community, personal growth, etc.). Find out what matters to them because that influences what they buy. Look at reviews and user interviews.</li></ol>

Understand your customers to create better marketing campaigns

We are steering down the barrel of recession, but consumers’ appetite for subscriptions will likely continue to develop, and an increasing number of subscription businesses will share the pleasure. Subscriptions account for 82% of revenue regenerated on average by non-gaming apps. In the U.S., the annual spending on top subscription apps in the Apple App Store increased by ⅓ over a year, reaching 6 billion in 2021. Revenues on Google Play also rose a massive 78% to reach 2.5 billion the same year. What’s driving the rise of Subscription models?For consumers, it promises lower barriers to entry, convenience to purchase, and access to novel and curated content.For app businesses, it promises monetization and security.Despite the proven benefits, there are still many challenges that apps struggle with such as the notorious “subscription fatigue.”Listen to the full episode to learn about the state of the subscription economy, and success strategy recommendations by Peggy Anne Salz, a leading mobile marketer, and the chief analyst and founder of MobileGroove.For noteworthy quotes and key takeaways from the episode, read the article - The Subscription Model - the state, benefits, and success tips by Peggy Anne Salz (MobileGroove)Episode Topics at a GlanceThe state of the Subscription EconomyDealing with Subscription fatigueBenefits of Subscriptions How Subscription Apps can rise above challengesExample of SpotifyMore about Peggy Anne Salz As the chief analyst and founder of MobileGroove — a top 50 ranked destination providing analysis, custom research, and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups — Peggy Anne Salz is recognized as one of the leading experts shaping the mobile world. Peggy is also a nine-time author, a frequent Forbes contributor and guest contributor for a variety of leading media outlets — including Harvard Business Review — where she shares her insights on mobile marketing, mobile apps, customer engagement, and business innovation.Peggy produces podcasts, videos, webinars, and blogs to equip mobile marketers with best practices and growth strategies to power campaigns, brand storytelling, and user engagement. She is also the Chief Content Officer of MMA Germany.Peggy Anne Salz’s LinksPeggy’s Linkedin ProfilePeggy’s Twitter Peggy’s YouTube ChannelMobile Presence PodcastPeggy’s Author page on ForbesOther social media and contentMMA GermanyTimestamp00:22 Peggy Ann introduction01:11 Potential upcoming subscription trends02:12 Key points about the subscription economy05:20 Good examples of subscription apps07:51 How to connect with your customers10:42 Dealing with subscription fatigue13:24 What are psychographics?17:40 What's the power behind value graphics?20:10 Why are subscriptions so successful?22:00 Benefits to subscription apps26:24 Must-haves for subscriptions28:52 Your brand and retaining subscribers32:55 Peggy's book recommendations34:23 Peggy's upcoming book<

podcasts

Podcasts

Welcome to the Subscription League podcast hosted by Purchasely, a world-class no-code Growth Platform for Subscription Apps. Drawing on the industry experience of Purchasely’s three award-winning founders, we sit down with CEOs, innovators, and experts to discuss hands-on experiences, pitfalls, and actionable insights and strategies for success. This podcast aims to guide you through your app subscription business journey. 

Subscription League

MobileGroove - The Subscription Model - the State, Benefits, and Success Tips by Peggy Anne Salz

MobileGroove - The Subscription Model

A common misconception in growth marketing is that more users always equal better outcomes. However, attracting users through incentives can lead to negative selection—where the additional users are less qualified and more discount-oriented, ultimately diluting the quality of the user base and impacting the long-term health of the product.

Quality vs. Quantity in User Growth

Incentive programs like referrals, free trials, and coupons may seem appealing, but they often attract users with lower lifetime value (LTV), poor conversion rates, and less engagement. These "incentivized users" typically contribute less to the business compared to organically acquired users, highlighting the need for a strategic approach to user acquisition.

The Hidden Costs of Incentive-Based Growth

Great article that provides a critical perspective on the effectiveness of referral programs, free trials, coupons, and gamification in attracting quality users.

Discover the world of business and economics.

economics

Economics

technologyandthefuture

Technology & The Future

startup

Startups

product

Product & Design

Why the worst users come from referral programs, free trials, coupons, and gamification

Fast is better than slow.While slow is adding unnecessary embellishments, fast is out in the world. And that means fast can learn from experience while slow can only theorize.Those who ship quickly can improve quickly.So fast doesn't just win the race. It gets a head start for the next one.

The quick shall inherit the Earth

Facebook created it to explain the company's mission, history, and culture to new employees

Visual Graphic Design Portfolio of Ben Barry

corporateculture

Corporate Culture

humanresources

Human Resources

Facebook's New Employee Handbook

In China, many of the major social media companies do cross-partnerships with non-competitive companies to increase their customer base. It’s an online exchange that benefits both parties, and would be the equivalent of Twitter Blue offering its members a free Spotify membership as a perk.The closest equivalents (in the Western world) are offline museum reciprocity programs, where membership in one museum grants you free access to a select list of other museums around the country.

Partnerships with other companies

Current membership models in the U.S (X or Snapchat) use the basic formula: <a href="https://emojipedia.org/handshake">🤝</a> pay dollars, get features in returnChinese models expand this with gamification. Paid memberships get you an initial baseline membership, but additional benefits are only unlocked with increased usage. This created engagement for paid users, which also increases. Ex: For $3.50/mo, Weibo VIP members can edit their posts, have fun stickers, access VIP emojis, etc (see chart below). Continued usage of Weibo unlocks more features such as pinning more than one post.

Paid membership as engagement drivers

China skipped the desktop Internet, credit cards etc ... and went straight to mobile apps. Which they monetise through subscription way more than ads like in the West. Chinese social media giants have perfected the art of monetisation, which a16z codified in a framework with 4 key elements: <ul><li>Mixture of paid and earned perks</li><li>An intricate point-based levelling system</li><li>Functional features & showing-off perks</li><li>Partnerships with other companies</li></ul>

The Chinese Alternative to Ads

The Chinese networks offer functional/utilitarian benefits along-side social flexing (i.e., social expressions that are visible to the rest of the community). Ways the Chinese apps encourage flexing:<ul><li>app skins and custom icons</li><li>add icons next to their username</li><li>have their comments show up in various colors</li></ul>

A balance of flexing with functionality

Chinese companies use a levelling or points system to give users a sense of progress. This nuanced type of membership system creates a win-win between user and platform: users have fun while they earn and accumulate points to unlock more features, and platforms have a way to encourage new user behaviour. Levelling perks can also help push monthly subscribers to annual ones. For example: Weibo lets users jump to Level 3 by simply choosing an annual plan instead of a monthly one.

Levelling Up

Very interesting how the Chinese mobile landscape is so different than the Western ones. They have more advanced monetisation & and fancier engagement options

Use Valuegraphics for Your Marketing Campaigns

MobileGroove - The Subscription Model

Why the worst users come from referral programs, free trials, coupons, and gamification

It's time to
Read like a Pro.

Facebook's New Employee Handbook

CURATED BY

Use Valuegraphics for Your Marketing Campaigns

MobileGroove - The Subscription Model

Why the worst users come from referral programs, free trials, coupons, and gamification

It's time to Read like a Pro.

Facebook's New Employee Handbook

CURATED BY

It's time to
Read like a Pro.