18 STASHED IDEAS
"Humans do not function well when our senior leaders gloss over the reality. We don’t need them to sugarcoat in order to make us feel better. It won’t. It is far more frightening, and damaging to the psyche, to downplay tough or dark realities, or to pretend they don’t exist, because then we allow our imaginations to run riot, and who knows what kind of demons we can conjure in our mind’s eye.” - Marcus Buckingham
Reason: They don't see how they fit into any of it. This reason highlights the difference between ownership and authorship of a change.
The Fix: Ownership doesn't work, but authorship does. Try using the renovator's delight approach to help the team become authors of change.
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