<ul><li>Targeting blogs</li><li>Publicity</li><li>Unconventional PR</li><li>Search Engine Marketing</li><li>Social and Display ads</li><li>SEO</li><li>Content marketing</li><li>Email Marketing</li><li>Engineering as marketing.</li><li>Viral marketing.</li><li>Business development.</li><li>Sales. </li><li>Affiliate programs</li><li>Existing platforms. </li><li>Trade Shows. </li><li>Offline Events.</li><li>Speaking engagements. </li><li>Community building. </li></ul>

Traction Channels

Business development involves exchanging value through partnerships.<ul><li>Standard partnerships. Two companies work together to work on one or both their products</li><li>Joint ventures. In joint ventures, two companies work together to create a new product</li><li>Licensing. Happens when companies charge a fee to anyone using their brand</li><li>Distribution deals. Distribution deals work when one company provides a distribution channel to another company</li><li>Supply chain partnerships.  Connections help secure key inputs that are essential for certain products.</li></ul>

Business Development

Traction shares secrets of what makes some startups experience massive growth while others die out. They identify 19 traction channels that can lift any startup to stardom.

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die. Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to: ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

marketingandsales

Marketing & Sales

startup

Startups

books

Books

product

Product & Design

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction.  Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely.   As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.   Smart entrepreneurs know that the key to success isn’t the originality of your offering, the brilliance of your team, or how much money you raise. It’s how consistently you can grow and acquire new customers (or, for a free service, users). That’s called traction, and it makes everything else easier—fund-raising, hiring, press, partnerships, acquisitions. Talk is cheap, but traction is hard evidence that you’re on the right path. Traction will teach you the nineteen channels you can use to build a customer base, and how to pick the right ones for your business. It draws on inter-views with more than forty successful founders, including Jimmy Wales (Wikipedia), Alexis Ohanian (reddit), Paul English (Kayak), and Dharmesh Shah (HubSpot). You’ll learn, for example, how to:   ·Find and use offline ads and other channels your competitors probably aren’t using ·Get targeted media coverage that will help you reach more customers ·Boost the effectiveness of your email marketing campaigns by automating staggered sets of prompts and updates ·Improve your search engine rankings and advertising through online tools and research Weinberg and Mares know that there’s no one-size-fits-all solution; every startup faces unique challenges and will benefit from a blend of these nineteen traction channels. They offer a three-step framework (called Bullseye) to figure out which ones will work best for your business. But no matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs.

Since 2008, I've been the CEO & Founder of DuckDuckGo, the Internet privacy company that empowers you to seamlessly take control of your personal information online, without any tradeoffs. Our private search engine is #4 in the U.S., Germany, Australia and dozens of other countries, answering over 9 billion queries in 2018.I also co-authored Super Thinking: The Big Book of Mental Models (Penguin Portfolio, 2019). Previously I co-authored Traction: How Any Startup Can Achieve Explosive Customer Growth (Penguin Portfolio, 2015). Before DuckDuckGo, I founded other Internet-related companies. My formal education is from MIT (B.S. Physics, '97-01; M.S. from the Technology and Policy Program '03-05).

Gabriel Weinberg

Justin is the co-author of Traction Book: a Startup Guide to Getting Customers. Before writing the book, he ran growth at developer tools company Exceptional Cloud Services, which was acquired by Rackspace in 2013. Previously, he also co-founded a 3D printing company that was acquired in late 2011, and has consulted for startups and some of the most popular websites on the internet. He's also an active mentor at 500 Startups, a seed-stage investment fund and accelerator. 

Justin Mares

Traction

Traction: A Startup Guide to Getting Customers

Listicle using [X] things does indeed  perform slightly better than the [X] on average. Emotional words which you would never find in a more serious journalistic publication such as 'insanely', 'awesome', and 'probably' are some of the key driver of shares.

Powerful element of a listicle #3: The types of listicles

BuzzFeed tends to write more frequently towards then-current events. For example, there were many articles about 2012 election during 2012, while April 2013 consisted of many articles about the Boston Marathon bombings.There is more uncertainty in the accuracy of the average on keywords, especially with #1 word, career.There is a strong focus on nostalgia, with toys, childhood, and 80s. Certain brands like disney and potter fits the nostalgia too.Words such as which and character are likely caused by <a href="https://www.buzzfeed.com/quizzes">BuzzFeed quizzes</a>, which have been incredibly popular.

Powerful element of a listicle #4: Key keywords

"Creating a listicle" does not guarantee clickbait. If we want to create a headline that drives shares, we need to understand which are the powerful elements from a listicle we can utilize further.Thankfully Max Woolf has taken the time to do a deep dive analytical <a href="https://medium.com/free-code-camp/how-to-write-medium-stories-people-will-actually-read-92e58a27c8d8">research</a> on how BuzzFeed's approach in using listicle has been successful in driving the article share-ability.

"Listicle" is not the core idea of a story, it's a vehicle to tell a story.

3-Word phrases (trigrams) provided more helpful information than phrases of other lengths. 'Character are you', a frequent phrase in quizzes, is what leads to the most virality. These performs 3-4 times better than the best listicles on average.'Things you probably don't know', 'things you never did', 'things you don't' - these phrases seems redundant but they refer to a bigger theme.There is a frequent appeal on 'you', the reader, with 'you'/'your'/'you’re' appearing in about half of the top phrases.

Powerful element of a listicle headline #5: 3-Word Phrases

The headline usually begins with [X] as a numeral element. Including [X] reasons, [X] books, [X] movies, etc, where [X] is any 1 or 2-digit numeral. The size of [X] can be varies. The distribution of listicle in BuzzFeed is centered at the median of 19 entries. Surprisingly, the bigger the size of [X] is, the more shares it drives. A 30-size listicles receive more shares than a 10-size listicles.

Powerful element of a listicle #1: Numeral or [X]

BuzzFeed go-to listicle phrases has changed over the year.In 2012, BuzzFeed most used listicle began with the [X], while in 2014, they began with [X] things. The "the" is technically redundant. The intention might be to make the listicle schema cleaner and less formal, thus it's possible that the listicle began with [X] things performs better than the [X].

Powerful element of a listicle #2: The phrase that goes with [X]

A deeper understanding of what makes listicle a powerful to help articles share-ability. 

You probably do not know that the 3 most interesting things I found will blow your mind.

problemsolving

Problem Solving

communication

Communication

Quantifying the Clickbait and Linkbait in BuzzFeed Article Titles

Bite-sized knowledge to upgrade your life.Ideas from books, articles & podcasts. Read faster. Remember everything!Core Feature:User Generated Knowledge.<a href="https://deepstash.com/">Webpage</a>

Deepstash

Microlearning Platforms

Without a specific place for our stuff and way of organising information such that there is no way to utilise it in a helpful way, we’re gonna have no understanding of what we’re looking at.Only if we learn to curate like at the Louvre Museum and organise that information in a way that makes sense to us:<ol><li>We’ll lose the need to always be inventing ideas to creating that content because we’re repacking concepts that exist.</li><li>We organically create a concept for a common theme se which we can refer back to when we need it.</li></ol>

There’s no lack of skill in accumulating 

If your mind is focused on the accumulation of stuff. Be it data art or money you tend to end up being aimless whatever your output is.

In the age of Internet everyone creates content while the important work gets done though is in knowing exactly what’s important and how it fits together into one cohesive concept. Content creation is inevitable, content curation is invaluable.

We produce 2.5 quintillion bits of data every day. 90% of data is created in the past 2 years.

If everything is important then nothing is important.

Why Louvre Is The Example Of Curation 

Curation is how to tell a story with just a bunch of things.

Want to become a master curator of information? Take a lesson from the Louvre.

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· Anchor: The easiest way to make a podcast.  https://anchor.fm/app

creativity

Creativity

Lessons from the Louvre and becoming the master of curation

Innovation is making existing things better. It’s taking an existing piece of innovation and improving it. Invention on the other hand is creating something entirely new. Something which has never existed before.

Innovation ≠  Invention 

<ol><li>Make existing content more real. You want to captivate an audience? You don’t need to find new material you just need to work on your expression of it. </li><li>Make existing content more emotional, when we feel emotionally connected to something, we’re more likely to remember it. That’s why character development is important in movies.</li><li>Make existing content more approachable. You don’t need to be over the top in your presentation, instead make it more casual, more everyday to make it more inviting.</li></ol>

Giotto’s 3 Rules For Innovating Inside The Box 

Giotto’s rules for innovating inside the box.

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This episode is sponsored by 
· Anchor: The easiest way to make a podcast.  https://anchor.fm/app

Traction: A Startup Guide to Getting Customers

Quantifying the Clickbait and Linkbait in BuzzFeed Article Titles

Microlearning Platforms

It's time to
Read like a Pro.

Lessons from the Louvre and becoming the master of curation

CURATED BY

Traction: A Startup Guide to Getting Customers

Quantifying the Clickbait and Linkbait in BuzzFeed Article Titles

Microlearning Platforms

It's time to Read like a Pro.

Lessons from the Louvre and becoming the master of curation

CURATED BY

It's time to
Read like a Pro.