27 STASHED IDEAS
Challenge conventional wisdom and make nonconformity the expected conversation. Ask "Why? " "How might we. .. ?" and "What if. .. ?" to come up with new ideas.
Ask your team to imagine they are the competitors and to plan an attack on your vulnerable spots. This challenges the strategic status quo and identifies new issues from a different perspective.
Pick some media from different industries. You may find that other industries have problems similar to yours but maybe they were solved in a different way.
You may also find new linkages between your own industry and another, linkages that may lead to innovative partnerships in the future.
There are only so many ways you can solve a problem when you are unwilling to consider unorthodox solutions. You limit yourself and your opportunities by doing so.
When you allow for any and every possible solution, you may in fact end up coming up with more creative ways to solve problems.
To find solutions you would otherwise ignore, train yourself to not just focus on the issue at hand but also to think more expansively about everything that led to that issue.
Consider every possibility and hypothetical alteration of that reality, never being dismissive of anything before you have thoroughly thought it through.
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