Build Your Personal Brand
Personal Branding
A brand is a promise. When you have a brand, it’s a promise that you make and are known for keeping to the person who...
How to Create & Strengthen Your Personal Brand
Branding yourself
Branding yourself means developing your professional identity to align with your values. A personal brand statement ...
How to Create & Strengthen Your Personal Brand
Focus and Specialize in One Area
It means you have to focus your brand on one area of achievement. You can choose to specialize either in your...
How to Create & Strengthen Your Personal Brand
Become a Thought Leader
... in your field. You have to be acknowledged as one of the most knowledgeable, respected, or skilled people in your...
How to Create & Strengthen Your Personal Brand
Your Brand, Your Personality
Your brand must be built around your personality in all its aspects, including flaws. Think about this: If you want...
How to Create & Strengthen Your Personal Brand
Build a Distinct Brand
Once you’ve created your personal brand, you have to express it in a unique way. Maybe you will sign your name in a...
How to Create & Strengthen Your Personal Brand
Be Visible
When you form a brand, in a way you’re getting into show business. Be out there where people see you all the time. ...
How to Create & Strengthen Your Personal Brand
Be Consistent
Your behavior in the offline world must match your public brand. One of the greatest brand claims you can get is pe...
How to Create & Strengthen Your Personal Brand
Be Persistent
Once you’ve established your personal brand, give it time to grow. Stick with your brand and ignore fads, trends, cha...
How to Create & Strengthen Your Personal Brand
Build Good Will to Others
Ask yourself this:“In 3 years from now, if they’re going to do a study on me and come back with a report on the kind ...
How to Create & Strengthen Your Personal Brand
Do Your Research First
Commit to a niche--but choose the one you can actually win. All the big names in your industry started out by do...
5 Unusual Personal Branding Tips
Weave Your Brand Into Everything You Do
For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizatio...
5 Unusual Personal Branding Tips
Go Big at Industry Conferences or Stay Home
Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The re...
5 Unusual Personal Branding Tips
Invest in Yourself
That means you're going to have to pay for stuff. Consider: Hiring an editor to proofread your content. Hiring ...
5 Unusual Personal Branding Tips
Do something remarkable first
Many uber-wealthy and successful people have built unique personal brands. But they also did, created, or said r...
5 Unusual Personal Branding Tips
"Making promises and keeping them is a great way to build a brand."
How to Create an Effective Career Brand - Thrive Global
Offer proof
You may excel as a project manager, marketer, scientist or astronaut but would anyone know? Sharing specific example...
How to Create an Effective Career Brand - Thrive Global
Eliminate superlatives
Statements like “successful,” “accomplished,” and, “dedicated,” to name a few, are empty words. Don’t take up preciou...
How to Create an Effective Career Brand - Thrive Global
Create content
One of the best ways to establish your brand is to write or speak about what you know. Even if you don’t have 1...
How to Create an Effective Career Brand - Thrive Global
Seek feedback
You may think you know yourself, but others may see you differently. A more accurate measure of your value is t...
How to Create an Effective Career Brand - Thrive Global
Show your personality
What sets you apart from the thousands of others in your field? Your branding is more than a collection of fa...
How to Create an Effective Career Brand - Thrive Global
Leverage Social Media
Social media is an incredibly powerful tool for personal branding. Your up-to-date profiles can tout your...
How to Build Your Personal Brand When You're an Introvert
Focus on Relationships
Don't pressure yourself into thinking that you need to be the center of attention or speak with a large audience. I...
How to Build Your Personal Brand When You're an Introvert
Expand Your Qualifications
Expanding your skills and expertise is a surefire way to solidify and improve your personal brand . Once you c...
How to Build Your Personal Brand When You're an Introvert
Create a Plan for Networking
You're probably going to find yourself in a crowd of strangers every now and then. It can be particularly helpfu...
How to Build Your Personal Brand When You're an Introvert
The protagonist in your life
One very good reason to mix the personal with the professional is that if you are intentionally living a life of auth...
A united front: the importance of congruence for your personal brand - Thrive Global
The personal and the professional
People don’t trust faceless corporations. They trust people. And intersecting your personal and business brands give...
A united front: the importance of congruence for your personal brand - Thrive Global