Customerservice Ideas - Deepstash

customerservice

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Customer experience vs customer service

They do get mixed up a lot. But there is a very important distinction.

  • Customer service is part of the broader customer experience. Customer experience means all of the interactions a customer has with a brand and how they feel about those interactions (the people you interact with, their advertising, the packaging, the physical location, the ambiance, the decor, etc.)
  • Customer service is the assistance a company provides to help a customer with its products or services. That’s a very specific part of customer experience, often the most important or most memorable part.

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A Customer Service Video Tutorial

68% of individuals said they would prefer watching a video than contacting a company’s support service to solve a problem with a product. Whatever product or service you offer, your customers will be more satisfied if you provide a video to help them fix their problem as fast as possible.

To them, a video is more likely to offer digestible information that is easier to follow. Your customers can directly practice what they have seen in the video. It is way more flexible than waiting for your support service team to explain the solution through a call or email.

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Important article on customer service and retention

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Shep Hyken recently took a liking to a Chicago style hot dog. It's not a true Chicago hot dog unless it includes very specific ingredients. The street vendor in New York isn't serving a Chicago style hot dog. If that particular dog is what you really want, and you don't live in Chicago where this style of hot dog is the norm, you may drive a little further and spend a little more money to get it.

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