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Historically, design has been an afterthought in the business world. It applied only to aesthetics and resulted in companies creating solutions that failed to meet their customers' real needs.
Early examples of human-centric design:
Both developed a deep understanding of their users' lives and unmet needs.
The Double Diamond design model is a roadmap for the creative process.
The British Design Council invented the model back in 2005. The Council wanted to learn more about how people process information to create solutions. Surprisingly, they found that all creative people go through the same steps in search of innovation.
Design Sprint is a shortcut to learn without building and launching.
It was created by Google Ventures about 5 years ago, and the Design Sprint framework is based on the understanding of Design Thinking. Design Sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with final users and customers; basically, a way to solve design problems quickly.
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