<ul><li>Social media can serve as a powerful medium to get a message out or educate a group of people</li><li>It can break down barriers by making information accessible, but discernment is necessary.</li><li>Although it may seem like scary territory, these questions surrounding online medical advice and nuanced conversations aren't new.</li><li>Today, the methods of communication and vessels for these types of messages just look a bit different.</li></ul>

Social Media and Medical Health Advice

Prominent researchers have analyzed the pros and cons of TikTok as a channel for receiving medical advice - specifically when it comes to lower back pain.It is found that social media is useful and important in the medical sphere: awareness.First-person confessional content by influencers on TikTok can raise awareness for those who may have experienced similar situations, which can have a comforting or eye-opening effect.

Benefits Of Health Advice On TikTok

Just because a theory or medical occurrence isn't yet integrated into mainstream medicine doesn't mean it's wrong or incorrectViewers can be susceptible to inaccurate medical advice on these digital channels when they are experiencing pain that is not getting better, haven't visited a doctor, and continue to cycle through these videos in the hope of an answer for healing

Challenges of Health Advice on Social Media

<ul><li>Be discriminating in who puts the advice up.</li><li>If it's a medically licensed professional, find out what organization they belong to and see what their background is, what their area of expertise is, and what other official information is out there on what they know.</li><li>Seek out other medical professionals' content to see what the majority is saying.</li></ul>

Find Out The Source

<ul><li>Seek out and engage with content that references reputable institutional sources.</li><li>If what you are hearing or seeing is reputable, you’re going to see it in reputable publications.</li><li>Mainstream publications that have large volume.</li><li>Medical publications or channels that are geared towards providing unbiased clinical information.</li></ul>

Research Regarding The Content

Shorter formats make it harder to discuss complex, nuanced topics and answer difficult health questionsRed Flags Extremes:<ul><li>Quick fixes</li><li>Substance intake</li><li>Aesthetic</li><li>Language</li></ul>Content beginning or ending with a disclaimer encouraging viewers to see or consult with a medical professional is a safer bet.

TikTok And Facebook: The Platform Matters

<ul><li>While general advice can be helpful, your physician knows your history and the other factors attached to your personal health.</li><li>Everything has to be put into context as it pertains to your individual case, because healthcare is individualized.</li><li>Bring any information you've come across or want to integrate into your own life to your next visit.</li></ul>

The Bottom Line

There’s a slew of medical tips and takes floating around social network platforms. Find out how to differentiate real advice from risky tips.

Stashed ideas

Can You Trust Social Media for Health Advice?

You can write articles and create content for years without any success. But this doesn’t mean you are not good at it. You need to learn to share your work.How do you expect people to find your content if you keep it to yourself?Not promoting content is one of the worst errors of new content creators. I have seen some of my fellow writers gaining traction faster than me and getting job offers. But I ignored the reason behind their success. Until, one day, I made a Twitter account and found them all there, sharing their work with a large audience.

Why should you promote your ideas?

<ol><li>It is an idea generator.</li><li>It shows you successful content.</li><li>It helps you build loyalty.</li><li>It gives you new opportunities.</li></ol>

The Benefits of a 30-Day Twitter Challenge

1 — It is an idea generator.Growing an audience on Twitter doesn’t only mean gathering followers. It is much more than that.Publishing posts that highlight your expertise and credibility will be your first goal. But you also need to follow other creators to build professional relationships, or you will never test your content.So using Twitter every day exposes you to many ideas in short time lapses. And this constant exposure tickles your creativity and improves your content daily.

1 — It is an idea generator.

2 — It shows you successful content.As soon as you start growing and your tweets get more views, you will also have more people commenting on them and sharing their opinions. And you can use those comments to understand if a topic gets more shares or is ignored by your audience.So if you want to test your content, you can follow a simple pattern:<ul><li>Share your core idea on Twitter.</li><li>See how the community responds.</li><li>With positive feedback, create content.</li><li>With negative or missing feedback, search for other ideas.</li></ul>

2 — It shows you successful content.

3 — It helps you build loyalty.Social networks are the perfect tool for building a close relationship with your audience and converting them from casual consumers to fans. So use them to interact with the community and increase their loyalty to your brand by:<ul><li>Clarifying their doubts.</li><li>Answering other curiosities.</li><li>Sharing your content creation patterns and sources.</li></ul>And the more you interact, the closer they will get.

3 — It helps you build loyalty.

4 — It gives you new opportunities.You never know where the next offer will come from or who your next customer will be. So keep following people, interacting with them, and sharing your work.Someday, someone will engage and make you an offer. And building an audience on Twitter will be the best choice of your life.Also, nowadays, every public figure is on Twitter. And if anybody finds your work over the Internet and wants to contact with, they will probably search you on Twitter first. So make sure to be there.

4 — It gives you new opportunities.

Give me six hours to chop down a tree, and I will spend the first four sharpening the ax.

<ol><li>Create a schedule.</li><li>Pick hashtags and weekly formats.</li><li>Build a content buffer.</li><li>Construct a catchy profile.</li></ol>Continue reading the <a href="https://www.cosmopolitanmindset.com/30-day-twitter-challenge-the-best-guide-on-how-to-make-short-content/">30-Day Twitter Challenge</a>.

How to Prepare for a 30-Day Twitter Challenge

You can write articles and create content for years without any success. But this doesn’t mean you are not good at it. You need to learn to share your work.

Promoting your content requires building an audience on at least one social network. So here is a 30-Day Twitter Challenge to build one.

Self Improvement

30-Day Twitter Challenge: The Best Guide on How To Make Short Content

In the book "The Elephant in the Brain" Robin Hanson & Kevin Simler state that:<ol><li>Most of our everyday actions can be traced back to some form of signalling or status seeking</li><li>Our brains deliberately hide this fact from us and others (self deception)</li></ol>The authors propose that “well over 90%” of human behavior can be explained by signaling: the stuff we buy or even the charities we donate to are done mainly to show off. But we do wrap this instinct in all sorts of rationalisations.

Social Signalling is ruling our actions

Signaling can be broken down into different components, explained through the act of buying some expensive snickers: <ol><li>Signal Message: "Look at my $100 shoes"</li><li>Signal Distribution: wearing the shoes</li><li>Signal Amplification: post your outfit on social media ... ideally with an inspiring quote. </li></ol>Physical products have signaling distribution built in. Apps live on your phone or computer. No one can see them except for you.That's why some apps like Superhuman add a signature at the end of every email, or apps like Revolut send you a physical premium card.

Taxonomy of Signaling

Network membership is a powerful signal message. Users pay a membership fee to signal to other members that they are part of the tribe.<ul><li>Elite Singles is a dating app for “educated and successful, single professionals”. The $400 membership fee is your proof that you belong to that group.</li><li>Facebook originally limited membership to Harvard students(and subsequently to other Ivy League schools).</li><li>Paid membership communities have seen a lot of traction in the last few years.</li></ul>

Networks as Signalling Mechanism

The financially most lucrative strategy for software companies is to provide distribution for free and instead monetize users who want to stand out of the crowd with paid signal amplification.Examples:<ol><li> On Tinder your popularity is synonymous with the quality of the picture. Their entire business model is built on the assumption that people are willing to spend money on signaling boosters.</li><li>Fortnite a giant virtual theme park where people pay on cosmetics to show off. </li></ol>

Charge for amplification

90% of our behaviour can be justified by our desire to show off. 

Designing Social Products

Signaling as a Service

Quitting social media isn't easy because as long as you are connected to the internet, the internet will find a way to ensnare you in some form or another.Okay, there are 30,000 hours of newly uploaded content per hour on YouTube. That’s almost 3½ years worth of video added to the bottomless internet pit every hour. This literally means that you will never, ever, catch up with how much content there is out there. And that’s just YouTube alone.

Can't Let Go Of Social Media

The trick here is not to squeeze in more in the hours of the day (it’s not possible anyway), but to work with “what I want”.We can’t change the number of hours in the day, nobody can. The only thing we can change is how much time we sleep, and other things we do on a daily basis. So we need to really ask ourselves, are we willing to give up sleep, work, and connecting with people, to consume that much more content to catch up with all this stuff that is put out into the world? Probably not. So the only thing that we can change is choosing what we want to consume.

Making Peace with Infinity

The first step is to acknowledge that you can never finish watching every video, TV show, or movie you want in the world. You can never finish reading every book you want. You can never finish scrolling through every page on Reddit. There’s just too much and you have to accept that there are just some things in this world that you are going to miss out on.And that’s okay.

Step 1: Give up Wanting It All

The second step is to have priorities to what you consume. This is to be conscious of what you really want to consume, and not just because it’s there. It’s very tempting to let the YouTube recommended videos or autoplay decide for you what to watch next. But if what’s there is not the priority of what you want to consume, don’t do it.

Step 2: Discern the Priorities

<ul><li>The pages of Instagram and Facebook are an endless scroll, they are always there, and there is always more.</li><li>You have to set self-imposed content and time limits. Decide that you will watch just one episode, or will scroll for only 10 minutes.</li><li>Even if you exceed these guidelines occasionally, it is good to have them.</li></ul>

Step 3: Setting up limits

We can’t expect ourselves to be able to resist triggers if we don’t train our nervous system to handle these triggers.These triggers could just be as simple as the tempting infinite scroll, or the eye-catching thumbnail of a YouTube video. The ones that trigger your dopamine response to want to consume and satisfy the curiosity that has been planted in you.Meditation at the start of your day can help inject some calm throughout your day and make you less jittery.

Step 4: Training Your Nervous System

Like it or not, “content” is here to stay. As long as we progress technologically in this information age, where content is king, we have to live with it. Even this stash, it's content.So our duty to ourselves is to find the content that energizes us, content that we choose to consume, so we don’t fall into the infinity of the internet. We have to make peace with how we will never experience all that is out there, and that’s okay.

Content Is Here To Stay

You will always miss out on social media. Relax.

Over the course of the months, I have been anxious, distracted, and cluttered with a megaton of brainfog. You know, the feeling where you feel like you are moving through life with a thick veil that…

Social scientists are finding users are not just editing settings on social media. Users, especially women, are editing their bodies and faces. And this practice has led to a new standard of beauty.Problematically, social scientists say this standard of beauty is nearly impossible to obtain. Some people have turned to cosmetic surgery to get the results they want. Others are grappling with anxiety or eating disorders. Researchers say it’s a growing issue impacting young people worldwide.

Fake Famous

"Slim thick" is the new body ideal. Celebrities Kim Kardashian and Nikki Minaj represent this standard — slender face and arms, large breasts, flat stomach, ample hips and a "beach-ball" butt.Only a small percentage of women’s bodies are going to be able to achieve this with the targeted workouts. In the absence of being able to achieve this, women all over the world are getting plastic surgery.

Women's 2022 Body Shape Goal

Social media now provides users with a steady stream of images that are edited to fit with the new slim thick ideal. We’re constantly staring at our phones and looking at these images and it creates a normalizing effect. It’s constant comparison, mostly of the bad kind.There are multiple types of comparison. <a href="https://www.sciencedirect.com/science/article/pii/S2352250X20300464">Upward comparison</a> occurs when a person looks at images of a person they perceive as being better than themselves. Not surprisingly, studies have found that engaging in upward comparison has a negative impact on a person’s well-being.

Hyper Comparison

Another type of comparison occurs when the social media user compares their online, edited self to their real-life body. Online editing software has evolved beyond removing red-eye or whitening teeth. Users can now make their bodies look thinner, plump lips, or remove acne.The editing tools are limitless and allow you to morph your features in any way you want.Social media has changed both expectations for the ideal body type and which facial features are now considered ideal. This new ideal includes slanted, cat-like eyes, slender noses, high cheekbones and full lips.

Our Real Self Vs The Online Image

The face we show online is the pulling of features for the exoticization of beauty.Social media users can use editing tools to achieve the look in pictures. The person might be satisfied with the photo, but that sense of self-contentedness doesn’t continue when they look in the mirror.

That Online Face You Create Does Not Exist In Real Life

Studies are seeing a connection between the editing tools and plastic surgery, a trend practitioners call “<a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8823563/">Snapchat dysmorphia.”</a> One study of plastic surgery patients found social media users who edit their photos were <a href="https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8485851/">more likely to seek cosmetic enhancement</a>. Similarly, <a href="https://academic.oup.com/asj/article/41/3/NP101/5802785?login=true">in a 2020 study</a> in Aesthetic Surgery Journal, one-third of surveyed cosmetic enhancement patients said they used editing tools. Half of the respondents said social media influenced their decision to seek cosmetic surgery or fillers.

Snapchat Dysmorphia

Beauty standards have always been set out of reach of the average person.The problem is that editing software now gives people a new vision of themselves at a time when beauty standards have morphed into an impossible idea.

Impossible Beauty Standards

Studies are seeing connections between social media editing tools and plastic surgery.  

Bite-sized knowledge
to upgrade
your career

#marketingandsales

TOP STASHERS

RELATED TOPICS

IDEAS ABOUT #marketingandsales

Can You Trust Social Media for Health Advice?

30-Day Twitter Challenge: The Best Guide on How To Make Short Content

It's time to

READ

LIKE

A PRO!

Signaling as a Service

Making Peace with Infinity

How Is Social Media Morphing Our Self-Image?

Bite-sized knowledgeto upgradeyour career

#marketingandsales

TOP STASHERS

RELATED TOPICS

IDEAS ABOUT #marketingandsales

Can You Trust Social Media for Health Advice?

30-Day Twitter Challenge: The Best Guide on How To Make Short Content

It's time to

READ

LIKE

A PRO!

Signaling as a Service

Making Peace with Infinity

How Is Social Media Morphing Our Self-Image?

Bite-sized knowledge
to upgrade
your career