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A conversion path is a process by which an anonymous website visitor becomes a known lead. It sounds simple enough, but creating an effective conversion path requires a clear understanding of your target audience and their needs.

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Inbound marketing requires you to create remarkable content they'll want to trade their contact information for. From there, those leads turn into opportunities, who turn into customers and even promoters.Conversions are a big deal. So how can you optimize yours? By creating conversion paths optimized to most effectively convert your ideal visitors into leads.

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When you read the headline it could make you think I'm lying about becoming a self-made digital marketing expert.

It's something I've been through, surpassing traditional norms of being fed a diet and enduring to achieve the dream I had always wanted to be.

So, how do you become a self-made digital marketing expert?

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First steps in launching a product

The idea is sound, the product has been tested and you’re confident with your focus group research that consumers are ready. So, what is the best way to launch your new product? This is a very good question and one that the serial entrepreneur right through to multi-billion dollar, multi-national companies get wrong. What is the secret to new product success? While it is different for every product, here are some basic tips for getting your product launch right. 

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Some important basic things you should have in mind when creating the strategy for a product launch, whether you own a company or you have the power to take important decisions. These are also important topics you may be asked in job interviews for management positions.

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