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Just a great company I had a chance to collaborate with :)

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Designing for user understanding

The issue: Users incorrectly used a new medical device that capture images of the human retina. Users didn't read the user manuals or watch the training videos. This could potentially cause a false diagnosis and possibly permanent blindness.

The team had to re-train the medical staff but couldn't sustainably do this for every customer. The only solution was to improve the UX. Ultimately, the issue was lacking direction in designing for user understanding.

Three biggest takeaways:

  • Be bold
  • Exploit familiar analogies
  • Think beyond screens and wireframes.

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This company built medical devices that captured images of the human retina. But the UX was complex, potentially causing errors. Using an iPhone helped them to tap into their network of accomplished app designers and ask for help. Apple noticed the device, and reached out and offered to help. This experience resulted in three key UX take-aways.

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Size Impacts Visibility

Size is arguably the most effective way to emphasize visual elements. Simply put, larger elements draw greater attention than smaller elements.

It’s the precise reason why newspaper headlines appear in larger fonts. In any design, larger elements—whether they be words or images—not only will be most noticeable, but they also will carry the strongest message.

Another important principle related to this concept is scale, the size of an object in relation to another. A large or small object, has no scale until it is compared. It allows us to create balance in design and focus on dominant elements.

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Visual hierarchy principles are key to creating effective UX and UI designs

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