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Complimenting Competitors

Brands don't normally compliment their competitors because they don't want to give their competitor free publicity, but what happened with Xbox and PlayStation generated a different result when they congratulated each other on Twitter.

Apparently, compliments generate over ten times more likes and retweets for the brands than their usual content.

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Managers may wish to capitalize on this opportunity by utilizing brand-to-brand praise as a way to foster a warmer brand image and produce more positive downstream consequences.

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Best Books To Master Sales 📚

Hi Guys!

Selling is the most basic and fundamental skill required to be a successful entrepreneur. Selling is not an art but a skill that anyone can master.

Here are 10 Best Book's To Master Sales.

CLICK HERE TO READ FULL

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I’m going to tell you about 10 books that changed my life, which is tricky for me, right now. Most of the books that changed my life are not currently in my possession. My library is in storage in the United States, the last 1000 books I could not bear to part with when we moved to New Zealand, so the interesting part of this exercise is — I have to see what really sticks. 

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