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Legendary startup founders create categories, not just products/companies.

Traits of legendary startups:

  • They have remarkable teams
  • They have breakthrough products that change the future
  • Instead of improving a product, they design a new category that transcends the products of today

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Conventional startup founders think like traditional marketing people. They will map and segment a market, and then try to compete in that market. However, legendary startup founders design categories, not products. By doing this, there is no comparison or competition—only others who will eventually be compared to them.

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Invest In Yourself

The author reminds us that companies don't want to invest in you anymore. Hence take the trainings and learnings into your own hands. Plan it the way you would plan a curriculum. Be prepared to be in permanent "beta" state and learn continuously.

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The Startup of You by Reid Hoffman and Ben Casnocha is a short book. It is practical and has actionable advices at the end of each chapter. The book encourages you to treat your career like a start up company.

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Tell me if this story sounds familiar

You seem to be doing the right things. You and your team are working incredibly hard and making progress, but you can’t help thinking: is this how it’s supposed to be? It feels like no matter how hard everyone on the team tries, we never get ahead of our problems. And we obviously need some kind of breakthrough

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