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Facebook ad metrics can be categorized into two: default and custome. The former already exists in Ads Manager while the latter is created ith different formulas in order to display data that isn't available to the standard ad account.
To measure the real impact of your Facebook advertising you must delete the following metrics:
Pinterest is grouped with other social media channels and in some aspects, contain social aspects itself. However, people use Pinterest more like a serach engine than a social platform -- which is why you should consider using Pinterest Ads.
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