Criticism can certainly discourage you from writing in the first place, and it also can disguise itself as perfectionism when it comes to your content marketing.If you delay publishing your writing — while you try to improve your content before anyone else reads it — you are likely trying to avoid criticism.

Content Marketing: Avoiding Criticism

Writing a blog for your business helps prospects get to know, like, and trust you while you educate them on what they need to know to do business with you.You naturally want readers to get a positive impression of your products or services. Anything less would be disappointing or downright devastating. The false belief associated with perfectionism is that if everything is “perfect,” you’ll protect yourself from someone pointing out something you did wrong or something they don’t like (which is impossible to control).

The Push To Be Perfect

Let’s imagine a scenario where no one criticizes your writing.It’s not that far-fetched of a concept because it happens on many blogs every single day … blogs no one reads.The downside of a lack of criticism is that your blog probably doesn’t have a substantial number of readers yet or your content doesn’t meaningfully impact the people it does reach.Criticism can be unpleasant, but it’s not the most harmful thing for your blog. Obscurity is.

Face Your True Challenge 

When you create content that isn’t boring and forgettable, there will always be someone who doesn’t like what you do.Keep creating anyway. A lot of people say “there’s no such thing as ‘perfect.’”When you’re passionate about your work, aiming for “perfect” may be necessary. But what you end up with is even better than “perfect” … because it’s a creation you’ve made that no one can take away from you.You can care about quality and produce meaningful work without driving yourself crazy.

Be Good Enough In Your Business Blogging

By now, we’re starting to get comfortable with inevitable things that will happen when you publish your writing:<ul><li>People will disagree with you.</li><li>A typo will occasionally appear in your final draft, even though you proofread carefully.</li><li>You’ll change your mind and cringe at something you wrote a year ago.</li></ul>

Building Confidence

And as you continue to get comfortable with the uncomfortable aspects of publishing, you strengthen your resilience and build your confidence.Confidence is vital for content marketers. It’s what enables you to stand for something that matters, think of remarkable content ideas, and attract prospects who identify with your brand.The more you produce, the less afraid you are of mistakes. Your confidence takes their power away.

Publish Regularly To Refine Your Mistakes

Your best writing that connects with the right prospects emerges when you’re actually doing the work.Since you start to reveal more about your point of view over time, will the wrong people also decide that you’re not for them? Sure.Keep creating anyway.

Both Ends Of The Spectrum

If a good idea fits into a blogger’s strategy, why would they wait to publish a post about it?It’s typically a desire to wait until they have a bigger audience. Avoid that attitude and remember that everyone starts by serving the audience they currently have (or, when you don’t have any readers yet, the audience you aim to attract to your business).Follow through with your idea, rather than hold off until a seemingly more ideal time.You’ll always have a chance to write about the topic again in the future — and with new insights.

Don't Hold Back Your Best Ideas

It’s smart to use ideas that fit into your content marketing strategy right away, even if you wish you were already a bigger influencer.When you use one of your best ideas and recognize the content is special, repurpose it in different formats to reach more people.A blog post will attract readers, but your target audience might also search for videos on YouTube. A version of that blog post that leads viewers back to your website can be put on YouTube so more people can discover and connect with your story.

Spread Your Most Outstanding Work

Even though it may be your goal to build your audience, it can be scary to expose your work to more people.Content is your chance to creatively position information in a new way — a way that your prospects want to hear it.Aren’t you more interested in finding the information you need from people you know, like, and trust? Those noteworthy bloggers write despite their perfectionist tendencies or fears of criticism.So, keep creating the work that gets people to know, like, and trust you.And publish it regularly on your website.

Noteworthy Business Bloggers Overcome Perfectionism

Business blogging and the fear of criticism go hand in hand, so it's time to learn the art of remarkable writing without perfectionism.

Stashed ideas

Business Blogging Pro Guide (Get Results Without Perfectionism)

In today's digital marketplace, you need a website to gain visibility. If you are looking for qualified and organic traffic, start a blog as soon as you can. Producing content is critical since Google and other search engines cannot read images and rely instead on textual content to determine its relevance to the user search. Since you can't fill your site homepage with text, a blog is the next best channel.

Use a blog to drive traffic

A blog can increase your online visibility and build relationships with your target audience. Publishing quality content related to your business will provide value for leads and consumers, which leads to customer conversion and retention. People prefer reading blogs to solve a specific problem, figure out how to do something, or just keep track of a particular topic. If you want to add value to readers and generate consistent traffic to your site, write about topics your target consumers find most valuable.

The importance of blogging 

To get a visitor to become a client, you need to engage customers at every stage of the sales funnel. <ul><li>The top of the funnel: Content should focus on pain points and help your target audience realise their biggest challenges.</li><li>Middle of the funnel: Content needs to focus on helping consumers understand possible solutions.</li><li>Bottom of the funnel: Focusing on why your product/service is the best solution.</li></ul>

A brief description of the sales funnel

Blogging is an effective tool to build relationships because content can provide real value to consumers. By promoting quality content, you prove that you are an authority on the subject and attract a qualified audience that is interested in what you are offering.

Use your blog to make a difference

<ul><li>Update it regularly. Schedule a new post at least once a week. This can help to demonstrate loyalty to the audience.</li><li>Learn from comments. Customer or future customers will leave suggestions, criticisms, compliments or ask for information. It says a lot about your product or service.</li><li>Always answer. Appreciate compliments, answer any questions and use criticism to learn or turn into new opportunities.</li><li>Create interest. It can take time to become an authority through blog posts, but the reward is huge.</li></ul>

Blogging tips

Learn how a blog can help drive traffic to your website, increase conversions and improve your position in search results.

Know How to Drive Traffic to Your Website Using a Blog

<ol><li>Take notes</li><li>What to Include</li><li>Know Your Tropes</li><li>Book and Author Bashing isn’t Necessary</li></ol>

Overview

<ul><li>Synopsis: In your own words or from Amazon/Goodreads (credit them). Include major character names and how they fit into the story.</li><li>Your Opinion: what you liked and disliked and why. Different writing elements the author uses that you like/dislike.</li><li>Trigger warnings</li><li>Your Rating</li><li>Other Details: Setting, the time period it takes place in (especially for historical fiction)</li><li>Spoilers: Not advisable but if you are including this, please give a spoiler warning.</li></ul>

Book Review: What to Include

<ul><li>Talk about how the problems in the book work in the bigger scheme of things. eg. If the book cheapened the plot with mental health, write "We need better representation of mental health in fiction"</li><li>You could also finish a review with something positive or simply state that while you didn’t enjoy the book, others might. </li></ul>

Book and Author Bashing isn’t Necessary

Writing book reviews is harder than it looks. Sure,you want to support your favorite authors by reviewing their books so they can gain more exposure and more readers will find them, but narrowing down how you feel into a couple of paragraph can be quite a challenge. It doesn’t matter whether you love or hate a book, getting your thoughts together to coherently write about the good, the bad, and the ugly of a story takes time. But with a few tips and tricks that I’ve learned over two years of boo

Self Improvement

Writing Book Reviews 101

Define Your Reader PersonasThis will help you tailor your content to meet their needs & build trust.<ul><li>Demographics (age/gender, level of income, location, family status, level of education)</li><li>Professional status (job title, level, industry)</li><li>Psychographics (professional/personal goals, beliefs ,& values)</li><li>Pain points and challenges</li><li>Interests</li><li>Influences and information sources (preferred blogs, social networks, websites, influencers, events)</li><li>Buying habits (their role in the purchase decision-making process, potential lifetime cycle, what can stop them from making a purchase) </li></ul>

15 Essential Blog Writing Tips

Understand Your Audience’s Search Intent<ul><li>Informational — looking for specific information on a topic</li><li>Navigational — wants to get to a specific web page or site</li><li>Commercial — wants to investigate their options </li><li>Transactional — wants to purchase something ASAP</li></ul>Come Up with a Win-Win Formula: Your Goal + Readers’ IntentIt’s important that your post is answering readers’ questions & satisfying their search intent so they’ll be more likely to accept your CTA.<ul><li>Set your goals prior to creating your content to track progress & determine success later.</li><li>Think about what will help you achieve this goal.</li></ul>

#2-#3

Research the Topic from the Inside Out<ol><li>Explore Autocomplete Suggestions and “People Also Ask” in Google</li><li>Uncover the Questions that Arise Around Your Topic on Forums and Social Media</li><li>Use Tools to Automate Your Research</li></ol>Evergreen Content & Content Hub StrategyEvergreen content is content that drives & sustains traffic initially, & retains relevance over time. These are the topics that are constantly searched for. Сontent hub is an increasingly important concept that supports evergreen content creation - they are destinations on your website containing pages around a certain topic.

#4-#5

Take the Best from Your CompetitorsLooking at SERP can help you understand search intent, & discover which content formats & headlines are used by your top rivals.Always Map Out the Blog Structure First> ½ of the posts with a complex structure are high-performing in terms of traffic & engagement. Posts containing at least one list per 500 words of plain text get 70% more traffic than those without.<ul><li>Add skimmable headlines.</li><li>Break up long paragraphs with bullet points, numbered lists, or graphics.</li><li>Make sure there’s enough white space in your copy.</li><li>Use Topic Research to map out the structure.</li></ul>

#6-#7

Use Keywords to Your Advantage<ol><li>Make Sure Your Copy has a Good TF-IDF (term frequency — inverse document frequency). It is a way of determining the quality of a piece of content based on an established expectation of what an in-depth piece of content contains.</li><li>Gather a Set of Semantically Related Words. To keep the TF-IDF balance mentioned in the section above, you need to map out the semantically related keywords for each blog post. They can help the search engines understand what the content is focusing on and how deeply it goes into the topic.</li><li>Keep Mobile-Specific Keywords in Mind.</li></ol>

Optimize Your Content to Earn a Featured Snippet<ul><li>Pick already high-ranking pages to optimize.</li><li>Find a question-based keyword & give a clear, concise answer.</li><li>Use lists & “step-by-step” blog writing formats.</li><li>Pay careful attention to schema markup.</li></ul>Optimize Your Headline for ConversionLonger headlines (10 - 13 words) can better uncover the idea of what the copy is about, & drive twice as much traffic & X1.5 more shares than shorter ones (< 7 words).Listicles get 80% more traffic than other types of articles. Craft your headline to convey that the content is laid out in a listicle format.

#9-#10

Check & Optimize On-Page SEO<ul><li>Create a clear structure of H1 and H2 tags</li><li>Internal linking </li><li>Incorporate keywords in URL</li><li>Strong title tag</li><li>Compelling meta description (140-160 characters)(1-2 sentences)</li><li>Schema Markup</li><li>Load time best practices</li><li>Core Web Vitals </li><li>Google’s PageSpeed Insights</li></ul>Add Visuals to Your StrategyPosts with one image get twice as much traffic as posts containing text only; they also get 30% more shares and 25% more backlinks. Posts that don’t contain a video get 92% less traffic and 24% fewer shares than posts with at least one video.<ul><li>Reduce load times</li><li>Write alt tags</li></ul>

#11-#12

Add Conversion PathsDecide<ul><li>What's the goal?</li><li>Which funnel stage does this content belong to?</li><li>What would be the next desirable action?</li><li>What is the CTA?</li></ul>Think about Your Backlinking and Sharing StrategyYou need to think about the hook to attract leaders in your field, e.g.: <ul><li>Unique stats</li><li>Trending topics</li><li>Quotes from influencers</li><li>Ultimate guides</li></ul>Your content must resonate to help you get new backlinks. Researching backlink opportunities in advance is crucial, so you can adjust the content for the right websites and influencers.

#13-#14

Create a Process for Tracking the Blog Post’s Performance<ol><li>Edit your post, implement the recommendations of the SEO Writing Assistant, optimize it and publish! </li><li>Analyze whether you’ve achieved your content marketing goals with this piece of content, and how well the copy works as a part of your funnel. </li><li>Add the article to your content audit process — identify the content that needs to be updated — and keep it updated.</li></ol>

How to position your blog post for success in 2021? Explore these blog writing tips to get more traffic and generate more leads with every article you publish.

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The Top 15 Blog Writing Tips for 2021 [+ Free Checklist]

I wrote this blog at the time I was at my lowest, and even though it's very hard to write at times like those, this turned out to be relatable and better than I expected. Anxiety is a horrible thing that no one deserves to go through. I've also added a lil suggestion at the end of the blog. Hope it helps you and if you're under dire pressure, remember, it'll get better someday :) I love you and I hope you have a better day &lt;3

Business Blogging Pro Guide (Get Results Without Perfectionism)

Know How to Drive Traffic to Your Website Using a Blog

Writing Book Reviews 101

The Top 15 Blog Writing Tips for 2021 [+ Free Checklist]

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