StorONE’s S1:Backup, Transformed Backup Storage to Fight Against Ransomeware says George Crump, CMO StorONE

StorONE’s S1:Backup, Transformed Backup Storage

StorONE’s S1:Backup, Transformed Backup Storage to Fight Against Ransomeware says George Crump, CMO StorONE

https://dynamicciso.com/storones-s1backup-transformed-backup-storage-to-fight-against-ransomeware-says-george-crump-cmo-storone/

By using brackets or parentheses around a couple of words in your subject line will boost opened email rates by 31% unlike those that don't use them.When people scan their inbox they see a lot of words and letters but brackets "[]" and parentheses "()" get their attention because they feel "different" from the other e-mails.

1. Use brackets "[SAMPLE]"

A study showed that people assume a stronger relationship the close the images are and that's why people like before and after examples and it doesn't work if the images are too far apart from each other and they have to make their heads work to find the connection.

2. Keep comparison images close together 

If you plan on using numbers in the subject line, don't spell them out. Our brains actually crave the ease and order that numbers provide.By using the actual number actually helps the subject line to stand out in the inbox AND it saves on the character count.

3. Don't spell out numbers

Because it's an automatic compliance trigger.When people see or hear 'because' in a sentence, they nod without really fully processing what's next and just assume that it's logical, this is backed by a Harvard research done by Ellen Langer.

4. Say 'because'

In the digital era, we were taught that using capitalized words on the internet is synonymous with "shouting."However, when we capitalize one or two important words it boosts opened email rates by 19%, subject lines with the first word in all caps increase B2B open rates by 14% and B2C by 17%.

5. Capitalize without shouting

Although it is important to emphasize the benefits, gains, and advantages in the e-mails we send, we have to remember that people think negatively too.People are two times more motivated to avoid the pain of loss than to achieve the pleasure of gain. A good example would be pitting these two:"Don't pay extra. Register today."vs"Save $200 through the early bird rate."

6. Go negative

From time to time, we can use well-written rhymes in our e-mails at the right places like subject lines, calls to action, or titles and headlines. Rhymes are easy for the brain to process because they "feel right," for example:"AB Learnings and Best Practices: The NEW Clear & Complete Guide To Account-Based Marketing"and"Without Sales, ABM Fails"

7. Rhyme at the right time 

This is an incredibly important step regardless of the fact that readers can understand the meaning of the text even if there's a typo. The lack of attention to detail can indicate a bigger problem.Let's say for example you're writing an e-mail for a car company and you misspelled a word and a potential client notices it, they would think that "if they cut corners on emails, what corners did they cut or overlook on their cars?"

8. Make sure to Proofread

"Does this content serve our readers?"If the content that you're making does not resonate with the wants of your ideal customer then don't send it. Stick by that rule and see the difference of how recipients are more likely excited and looking forward to your email regardless of the subject line.When you build trust with your audience you'll have a more dedicated base.

9. Ask one question first and always

What this means is that you must craft each newsletter as if you were writing a letter to your friend. It works well with subscribers who are in their early process and not ready for the standard nurturing email campaign.If we provide them with engaging content, we can then build that trust that earns a sale down the road.

10. Give it a voice (and a face)

If you're still using an automated "do-not-reply" email, stop. It's best to use a person's email address to send your emails so that if the recipient decides to reply you'll be able to reply to that e-mail address and respond to those who took the time to send you a note.

11. Enable a two-way conversation

There's a lot of competition in the inbox but this article will help you to stand out and get read. This article gives us how t craft more noticeable subject lines, send relevant content and create a conversation.

Want better email open rates and responses to your newsletter audience? Try these expert tips for subject lines, send names, and engaging content – Content Marketing Institute. 

Fresh Ideas and Expert Advice for Writing Email That Gets Opened and Read - Content Marketing Institute

Brand sensitivity is related to psychological emotions. Consumers make purchase decisions based on various evaluation criteria, including the price, quality, brand, store, and service. In particular, brand sensitivity plays an important role in the purchase decision-making process

In Brands We Trust: The sensitivity of consumer trust in brands

Consumers construct their identities and present themselves to others through the brands they choose. How you see yourself is automatically how you will attach yourself to brands that preach the same message via campaigns

Why do Consumers get attached to brands?

<ul><li>Your products are not meeting their expectations</li><li>Poor Customer service </li><li>Non-advertisement and poor visibility </li><li>Product changes </li><li>Just Sheer Tiredness</li></ul>

Why do Consumers get disengaged with brands?

Consumer attachment to brands 

Mark Zuckerberg announced the rebranding of Facebook to Meta late last month in a “founder’s letter,”

The Founder's Letter

We are at the beginning of the next chapter for the internet, and it’s the next chapter for our company too.In recent decades, technology has given people the power to connect and express ourselves more naturally. When I started Facebook, we mostly typed text on websites. When we got phones with cameras, the internet became more visual and mobile. As connections got faster, video became a richer way to share experiences. We’ve gone from desktop to web to mobile; from text to photos to video. But this isn’t the end of the line.

The next platform will be even more immersive — an embodied internet where you’re in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build. The defining quality of the metaverse will be a feeling of presence — like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this.

A Feeling of Presence

In the metaverse, you’ll be able to do almost anything you can imagine — get together with friends and family, work, learn, play, shop, create — as well as completely new experiences that don’t really fit how we think about computers or phones today. We made a film that explores how you might use the metaverse one day.In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parents’ living room to catch up.

Work, Learn, Play, Shop, Create

This will open up more opportunity no matter where you live. You’ll be able to spend more time on what matters to you, cut down time in traffic, and reduce your carbon footprint. Think about how many physical things you have today that could just be holograms in the future. Your TV, your perfect work setup with multiple monitors, your board games and more — instead of physical things assembled in factories, they’ll be holograms designed by creators around the world.

Holograms

You’ll move across these experiences on different devices — augmented reality glasses to stay present in the physical world, virtual reality to be fully immersed, and phones and computers to jump in from existing platforms. This isn’t about spending more time on screens; it’s about making the time we already spend better.

Better Time

The metaverse will not be created by one company. It will be built by creators and developers making new experiences and digital items that are interoperable and unlock a massively larger creative economy than the one constrained by today’s platforms and their policies.Our role in this journey is to accelerate the development of the fundamental technologies, social platforms and creative tools to bring the metaverse to life, and to weave these technologies through our social media apps.

Built by New Experiences

We believe the metaverse can enable better social experiences than anything that exists today, and we will dedicate our energy to helping achieve its potential. As I wrote in our original founder’s letter: “we don’t build services to make money; we make money to build better services.” This approach has served us well. We’ve built our business to support very large and long term investments to build better services, and that’s what we plan to do here. The last five years have been humbling for me and our company in many ways.

Better Services

One of the main lessons I’ve learned is that building products people love isn’t enough. I’ve gained more appreciation that the internet’s story isn’t straightforward. Every chapter brings new voices and new ideas, but also new challenges, risks, and disruption of established interests. We’ll need to work together, from the beginning, to bring the best possible version of this future to life.

A New Future

Privacy and safety need to be built into the metaverse from day one. So do open standards and interoperability. This will require not just novel technical work — like supporting crypto and NFT projects in the community — but also new forms of governance. Most of all, we need to help build ecosystems so that more people have a stake in the future and can benefit not just as consumers but as creators.

New Forms of Governance

This period has also been humbling because as big of a company as we are, we’ve also learned what it’s like to build on other platforms. Living under their rules has profoundly shaped my views on the tech industry. I’ve come to believe that the lack of choice for consumers and high fees for developers are stifling innovation and holding back the internet economy.

Innovation

We’ve tried to take a different approach. We want our services to be accessible to as many people as possible, which means working to make them cost less, not more. Our mobile apps are free. Our ads model is designed to provide businesses the lowest prices. Our commerce tools are available at cost or with modest fees. As a result, billions of people love our services and hundreds of millions of businesses rely on our tools.

A Different Approach

That’s the approach we want to bring to helping to build the metaverse. We plan to sell our devices at cost or subsidized to make them available to more people. We’ll continue supporting side-loading and streaming from PCs so people have choice, rather than forcing them to use the Quest Store to find apps or reach customers. And we’ll aim to offer developer and creator services with low fees in as many cases as possible so we can maximize the overall creative economy. We’ll need to make sure we don’t lose too much money along the way though.

People's Choice

Our hope is that within the next decade, the metaverse will reach a billion people, host hundreds of billions of dollars of digital commerce, and support jobs for millions of creators and developers.As we embark on this next chapter, I’ve thought a lot about what this means for our company and our identity. We’re a company that focuses on connecting people. While most tech companies focus on how people interact with technology, we’ve always focused on building technology so people can interact with each other.

Who We Are

Today we’re seen as a social media company. Facebook is one of the most used technology products in the history of the world. It’s an iconic social media brand.Building social apps will always be important for us, and there’s a lot more to build. But increasingly, it’s not all we do. In our DNA, we build technology to bring people together. The metaverse is the next frontier in connecting people, just like social networking was when we got started.

Facebook's DNA

Right now our brand is so tightly linked to one product that it can’t possibly represent everything we’re doing today, let alone in the future. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.We just announced that we’re making a fundamental change to our company. We’re now looking at and reporting on our business as two different segments: one for our family of apps and one for our work on future platforms. Our work on the metaverse is not just one of these segments.

A New Identity

The metaverse encompasses both the social experiences and future technology. As we broaden our vision, it’s time for us to adopt a new brand.To reflect who we are and the future we hope to build, I’m proud to share that our company is now Meta.Our mission remains the same — it’s still about bringing people together. Our apps and their brands aren’t changing either. We’re still the company that designs technology around people.But all of our products, including our apps, now share a new vision: to help bring the metaverse to life. And now we have a name that reflects the breadth of what we do.

Technology Around People

From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.I used to study Classics, and the word “meta” comes from the Greek word meaning “beyond”. For me, it symbolizes that there is always more to build, and there is always a next chapter to the story.

Metaverse First

Ours is a story that started in a dorm room and grew beyond anything we imagined; into a family of apps that people use to connect with one another, to find their voice, and to start businesses, communities, and movements that have changed the world.I’m proud of what we’ve built so far, and I’m excited about what comes next — as we move beyond what’s possible today, beyond the constraints of screens, beyond the limits of distance and physics, and towards a future where everyone can be present with each other, create new opportunities and experience new things.

Our Next Story

It is a future that is beyond any one company and that will be made by all of us. We have built things that have brought people together in new ways. We’ve learned from struggling with difficult social issues and living under closed platforms. Now it is time to take everything we’ve learned and help build the next chapter.I’m dedicating our energy to this — more than any other company in the world. If this is the future you want to see, I hope you’ll join us. The future is going to be beyond anything we can imagine.— Mark Zuckerberg

Our Future, Your Future

Letter from Facebook CEO Mark Zuckerberg: To reflect who we are and the future we hope to build, I'm proud to share that our company is now Meta.

Who What When Where Why

Founder's Letter, 2021 | Meta

After you’ve established a product-market fit and have your demand generation in order on the marketing and outbound sales side of things, it’s important to ensure that your reps have their calendars full depending on the deal size. Once that’s solidified, founders should be looking at the average deal size, the speed — how fast the deals are going through the sales cycle, not just in total but by stage — and then on top of it too is the conversion rates.

The Most Important Metric For Startups

Many companies map out their ICPs(Ideal Customer Profile) but don’t take it to the next level. But imagine only having ‘first-round calibre talent’ in your pipeline. It’s like having the best of the best — the 20% of your customers that create 80% of your revenue but that’s all that’s in the pipeline. That is PCP, the Perfect Customer Profile.

Perfect Customer Profile

This first operating system is about applying the 20/ 80 PCP rule mentioned above to your targeting. Then from there, you need to execute on doubling your average deal size year over year. “It’s really stacking strategy, process and then execution all the way down to what you say, when you say it, who you say it to, and the order you say it in so that it’s fully comprehensive.

Three Core Operating Systems: The Whale Scale Operating System

Most SaaS founders have developed an excellent primary sales engine to cover the front end. They may have retention rates in the mid to high 90s but then don’t have a secondary sales process in place where they don’t speak to their customers. Customer service is more of a nurturing process where you “take care of customers after the fact. But if you seed and sell the entire time that you’re doing that, you’re not only providing value to the customer but then you’re really truly understanding what the biggest problems they have are and then continually solving them.

The Exponential Expansion Engine

Referral is the single best way to double the size of your company repeatedly. “We got that Amazon Whole Foods deal. It was through a referral. That was a $20 million deal that changed the entire direction of the company.” Companies like Tesla, Slack, and Dropbox have been able to drive significant growth through referrals.

Referral Operating System

The pathways: the type of incentives you have. The emotional peaks the customer has: If you think about the emotional experience of the buying process, you have to understand those peaks and then align with them accordingly.The sales process: the behaviour design that determines how you align the customer emotional peaks with the sales process. Persuasion: Humans have mental shortcuts and 90% of decisions are made through our subconscious. This step is about tapping into that subconscious and the mental shortcuts that people take through an influence strategy.

The Four-Step Referral Framework

Breaking down sales strategies that founders and entrepreneurs need to adopt to amplify revenue, specially in startups.

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