A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the website’s home page. The main difference is all in the focus of that page.
Your landing page should always be the first thing your customers see when they click on your URL. In short, landing pages are designed for conversion.

The Landing Page

This basically tells you the traffic of visitors converting into leads and accomplishing its true goal! Keep in mind, not every customer clicking on your landing page will take the CTA and move accordingly. Many will bounce while some may read your content and still choose to leave and or come back.

Landing Page Conversion

The average rate of landing page conversions is 9.7% and you can do this quick math as well! Take the number of people who converted, then divide that by the number of people who visited your page, and lastly multiply it by 100! This is important to note as you apply these tools to converting more of your customers through your landing pages.

Calculating The Conversion Rate

There are plenty of designs you may have and can use to attract your customers, however, blank or white space (also known as empty space or negative space) is the most underrated trick you’d have as a small business owner. This allows your page to look less cluttered along with: <ul><li>Increasing readability</li><li>Improving focus on the important elements</li><li>Providing a greater comprehension of your offer</li><li>Enhancing your customer's experience</li></ul>

Distraction-Free, Clean Layout

Provide realist and positive-driven emotional photos and see how quick of a conversion rate you’ll receive. Why? Because your audience can tell just as much as you can when a picture is fake. You want images that’ll draw your customers into what you’re offering. For all our product-based business owners, you’d want to make sure your product is the image. Whether that’s someone wearing it, eating it, wherever your product may fall in that category.

The Right Images

Call To Actions are amazing when used correctly and not overwhelming the customer. For your landing page to start creating the conversions you’re looking for, your CTA needs to be clear and concise. You want your CTA to be just that-a call of action, literally creating an urgency for that customer. Whether it’s having the customer fill out a form, grab an eBook, or any other action… Your designs, copy, colours, and everything must align for that CTA.

A Clear Call To Action

These are more direct and can be noticed a mile away on your site. A primary way to implement this is to add arrows pointing to the most important page elements, like your CTA for instance. Keep in mind, the arrows pointing to your CTA indicate that there’s more content beyond that page, it directs your customer right to it – at least it should. In addition to the arrows, you can always opt-in for a circle around your CTA and arrows leading up to it.

Visual Cues: Explicit

Many of us have heard the phrase, ‘wearing white makes everything look big’. Right? Well, turns out it’s the same with your landing page. With the white or empty space, it’ll draw the attention to the highlighted elements on the page, therefore the customers are forced to focus on them-this is how implicit visual cues pay off! With contrast of colours, between a dark background and white tone, help the customers to focus on what’ll look elevated to them.

Visual Cues: Implicit

Consider opting for a 1 minute video that’s straight to the point, impactful and presenting that urgency for your customers. These videos should speak of your target audience’s pain points and how your business through its service or product will solve them and provide that convenience.

Use Video

Having unique codes and extra incentives for your customers and their favourite products is a bonus many small and large businesses haven’t tapped into yet. No matter your business, you want to ensure in all areas you are servicing your customers and what they enjoy from your business.

Promo Codes and Special Offers

Building trust with your customers in order for a higher conversion rate can be accomplished through your logos, security badges and of course customer testimonials. Consider having an automated email sent out to each new and loyal customer once they make a purchase! Add a special personal touch so they will always feel a part of your VIP!

Tips and Tricks For Better Conversion

All about landing pages, CTAs and optimizing the conversion rate.

So… What is a landing page? A landing page is a section of a website accessed by clicking a hyperlink on another web page, and much different from the

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