Don’t go into this thinking you can do it solo. It might be your idea or your product, but you’re going to need help. In the first instance, you need help with publicity, so you might need to bring on board Brand Ambassadors.
These could be family or friends — preferably individuals with excellent social media footprints — who will spread the word and help get your brand exposure. If you know anyone with even minor celebrity status, see if they would come on board.
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