customerexperience

19 ideas

People use Facebook not because they have a particular desired outcome to achieve — it’s purely low energy entertainment. Nobody wakes up and think “I wish I could watch more funny videos of cats, but it is so damn hard to use Facebook.” Unfortunately, that also applies to B2B software.

2 STASHED

Customer Journey: Turning it into a Methodology

medium.com

15 IDEAS

Customer Experience vs. Customer Success

Customer Experience (CX)

  • Considers the customer from the very beginning
  • The CX team relies on understanding how the customers think adn feel towards the company
  • Every interaction performed whether human or digital, feeds into the understanding and development of a great customer experience

Customer Success (CS)

  • The CS team works to understand how the customer engages with the product post-sale in order to identify ways to optimize their engagement
  • They work with the product teams in order to heighten the amusement and improve upon the frustration points of the customers

4 STASHED

Customer Experience vs. Customer Success: Explained - Help Scout

helpscout.com

4 IDEAS