An inconclusive test might mean the numbers are less than a percent off, or neither variation got any traffic at all. When your tests don’t have enough data or if the numbers are too close, they are considered inconclusive or statistically insignificant.

How Do You Know If You Have a Losing or Inconclusive A/B Test?

Try Something Really DifferentInconclusive test results could mean your variations are too close. A/B testing can help you see if a small change impacts conversions, but sometimes those tiny tweaks don’t have much impact at all.Analyze Different Traffic Segments<ul><li>new versus returning customers</li><li>buyers versus prospects</li><li>specific pages visited</li><li>devices used</li><li>demographic variations</li><li>locations or languages</li></ul>

6 Ways to Leverage Data From Losing or Inconclusive A/B Testing #1-#2

Look Beyond Your Core MetricsYou might have hidden data in your losing test results.E.g. Look at your “losing” ad to see if it drove less traffic but had higher conversions. If you’d only been looking at traffic &amp; revenue, you might not have noticed this ad works better statistically, if not in rough numbers.Dig into that data to find out why it drove less traffic &amp; use that to improve your next set.Remove Junk DataTest results can be skewed by junk data. Remove that to see trends more clearly &amp; drill down to find crucial trends. Remove:<ul><li>bot traffic.</li><li>your traffic.</li><li>competitor traffic.</li></ul>

#3-#4

Look for Biases &amp; Get Rid of ThemLook for factors that could have impacted your test.<ul><li dir = "auto">Did you run a promotion?</li><li dir = "auto">Was it during a traditionally busy/slow season in your industry?</li><li dir = "auto">Did a competitor’s launch impact your tests?</li></ul>Try to separate your results from those impacts. If you can’t, try rerunning the test.Look at how your test was run. Did you randomize who saw which versions? Were both versions mobile-optimized?Run Your A/B Tests AgainThe goal is to continuously improve performance. Once you’ve completed a test &amp; determined a winner (or determined there was none), test again.

#5-#6

Not sure what to do with losing or inconclusive A/B test results? Here's how to use that data to drive your marketing strategy forward.

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Marketing & Advertising

How to Get Useful Data From Losing and Inconclusive A/B Tests

Visual search uses artificial intelligence technology to help people search through the use of real-world imagery, rather than through text search.&nbsp;So, when a person takes a photograph of an object, using Google Lens, for instance, the software identifies the object within the picture and provides information and search results to the user.

What is visual search?

Visual search falls under the umbrella of what is known as “sensory search”, which includes searching via text, voice, and vision.Although both visual and image search is based around imagery, the crucial difference lies in the fact people use words to conduct an image search, whereas, with visual search, a user uses an image to conduct the search.

Why Visual Search Differs From Image Search

Visual search works through a combination of computer vision &amp; machine learning.<ul><li dir = "auto">Computer vision allows the machines to see, &amp; helps them interpret what they see, before coming to a decision about what to do with the information. It has been around for a long-time, but it wasn’t until the advancement of machine learning that it could be used for visual search.</li><li dir = "auto">Machine learning provides information that computer vision needs to understand what is presented within an image.</li></ul>The technology cross-references information with what is known in the knowledge base to provide results.

How Visual Search Works

<ul><li>Pinterest Lens</li><li>Bing Visual Search</li><li>Snapchat Camera Search</li><li>Amazon StyleSnap</li><li>Google Lens</li></ul>

The Main Players in Visual Search

Get Discovered by the Next Generation&nbsp;~ 60% of GenZ now discover brands solely through social apps &amp; 69% of them look to purchase directly off the back of the platforms.Create a Connection with New CustomersPotential customers look to make any kind of personal connection with a site. Visual discovery allows that to happen, which translates into less price sensitivity.

How Sites Can Benefit From Visual Search

Sell to Customers That Have Already Made a DecisionWith properly optimized content through visual search, you can find your site interacting with people that have already made their minds up about whether they want to make a purchase.Increase Your RevenueAfter some investment, sites can look forward to the opportunity of vastly increased revenues.

How Sites Can Benefit From Visual Search (contd.)

Use Structured DataWhen adding any kind of content to a website, it is important to provide search engines with as much information as possible. One way to do this is through structured data for images, which will also help your site appear in rich snippets in Google.Add Alternative Text Alternative text appears in place of the image in case it fails to load on the screen. Alternative text is also read by search engines to help them understand the context and meaning of a picture. People who use screen readers also need alt text so that they too understand the context of an image.

Visual Search Best Practices

Use Descriptive Filenames Again, context is everything, especially when you are trying to get your images to the widest audience. Although it is quite common for image files to be named something similar to “IMG_23423.jpg”, it is best to provide as much information as you can.&nbsp;&nbsp;As well as being honest, clear, &amp; concise, you must also ensure that the filename is unique to that image.Have an Image Sitemap This will increase the likelihood of your images being discovered by search engines. It is useful to have an image sitemap to help Google identify, crawl, &amp; index your images.

Visual Search Best Practices (contd.)

Use Appropriate Image Sizes and File Types To ensure that your content is as optimized as possible, it is also important to think about the file size of your image, as this could affect how quickly your site loads to users. As you are probably aware, a site with a slow loading speed can quickly dispel any potential customers that you might have otherwise had.Other Elements to Consider<ul><li>Your site’s accessibility</li><li>Its overall site speed</li><li>The freshness of its content</li><li>The originality of images provided</li><li>Overall site performance</li><li>Clarity and quality of the images</li></ul>

Visual search will impact the way we do SEO in the coming years. Learn how to use it, see how businesses can benefit, get optimization tips and best practices, and learn the major companies and apps using it.

Visual Search Guide: Who Uses It, Benefits, and Optimization Tips

That causes the present elements attached to the advertisement, to connect with the audiences. Building a connection with the prospects makes a potential in conversion.&nbsp; The best ads we’ve seen most like are simple, stunning visuals, Cialdini’s scarcity principles and etc.&nbsp; To captivate the audience’s attention through the featured ads creates a huge impact for the brand itself.

Best Facebook Advertisement in the Philippines 

Here are 15 inspiring Facebook ad campaigns of local and international brands that can persuade and captivate customer’s interest.

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SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.Google displays web pages in their search results based on the authority and relevance of the page to enhance the user experience.&nbsp;<ul><li>Google determines the relevance of your page by analyzing its content based on several factors, including where and how often you use certain words in that piece of content.</li><li>Google measures authority by the number of links pointing to that page and how trustworthy those links are.</li></ul>

What Is SEO?

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive, or take some other action that will improve your appeal to the end-user (customers, clients, prospects, readers, etc.).A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. In the marketing world, they’re often referred to as “creatives.” An SEO copywriter tailors this to online content.

Understanding Copywriting

SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms.This increases the authority and relevance of your content and improves its ranking in Google for the selected keywords. So when you highly recommend something, Google sees it relevant and you will achieve greater SEO content results.SEO copywriting helps you target your customers and solve their specific problems with well-crafted content.

What is SEO Copywriting?

<ul><li>Site Speed: 40% of people will abandon a web page if it takes more than 3 seconds to fully load. 47% of end-users expect a web page to load in two seconds or less.</li><li>Headline: If your headline is mediocre, your CTR will be low. Headlines that convey a specific message/idea work best with search users. If you want your whole title to be visible in SERP, keep it under 72 characters - this will also increase your CTR.</li></ul>

Elements of SEO Copywriting (#1-#2)

<ul><li>Content: Target keyword phrases. Avoid stuffing keywords &amp; over-optimization. Put the keyword in your headline, &amp; make sure that it reads smoothly. Write a compelling introduction. Understand the reader, then niche down &amp; focus on a particular problem that they are struggling with.&nbsp;</li><li>Meta description: It helps search engines &amp; searchers understand the topic &amp; why your targeted keywords &amp; phrases keep appearing in the content. Google uses it on your page as a snippet when people search for keywords that are relevant to your page. This will determine your CTR, no matter your rank on the SERP.</li></ul>

<ul><li>Keyword Frequency: Keyword frequency means how many times your chosen keywords appear on the web page. It is an important part of SEO content. Avoid on-page optimization mistakes, like keyword stuffing, excessive keyword insertion, &amp; header tag stuffing.</li><li>Page Links: Link to relevant pages within and outside your site in your introduction. Link to more in-depth guides or content on your page or other sites. Link with appropriate anchor text, which flows naturally with the content</li></ul>

Writing for both search engines & people can be tough. In this post, you'll learn how to effectively do SEO copywriting.

SEO Copywriting: How to Write Content For People and Optimize For Google

<ul><li>Longreads (7,000+ word articles) lead in terms of content performance — they drive almost 4X more traffic than articles of avg length (900-1,200 words).</li><li>&gt; 1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic &amp; engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic &amp; engagement.</li></ul>

Key Findings of the Research

<ul><li>Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.</li><li>10-13 word headlines drive 2X as much traffic &amp; X1.5 more shares than shorter ones (&lt; 7 words).</li><li>Posts with at least 1 image get 2X as much traffic as posts containing text only. These also get 30% more shares &amp; 25% more backlinks.</li></ul>

Key Findings (contd.)

<ul><li dir = "auto">7k+ word articles drive almost 4X more traffic &amp; 43% more shares than articles of average length (0.9-1.2k words). Short posts (300-900 words) gain 21% less traffic &amp; 75% less backlinks than articles of average length (0.9-1.2k words).</li><li dir = "auto">&lt; 1/2 of articles of 300-900 words are shared, &gt; 80% of 7k+ word articles are shared.</li></ul>Longreads perform better because they provide in-depth information. Focus unique &amp; engaging text, research, &amp; relevance.&nbsp;If your audience only wants a short answer to a particular question, then a longread is only going to turn them off. So analyze user intent before writing.

Content Length

<ul><li dir = "auto">Lists get 80% more traffic than other types of articles.</li></ul>Such headlines stand out in a stream of content as they usually contain numbers. The subject is placed within a category or classification system. The information looks trustworthy and well organized.Listicles are closely followed by guides and how-to articles, driving 38% more traffic compared to other types of articles. These kinds of headlines offer readers the opportunity to learn something and demonstrate that the solution to their problem may be just a click away.

Headline Type

<ul><li dir = "auto">10-13 word headlines drive 2X as much traffic &amp; X1.5 more shares than shorter ones (&lt; 7 words).</li><li dir = "auto">&gt;1/2 of the posts with a complex structure (h2+h3+h4) are high-performing in terms of traffic &amp; engagement. 44% of posts with a simple structure (h2+h3) are also high-performing. 39% of texts with no structure at all (no h2) are low-performing in terms of traffic &amp; engagement.</li></ul>Focus on:<ul><li>Making it unique &amp; comprehensive</li><li>Using numbers/question words</li><li>Describing what is discussed in the text</li><li>Ensuring it stands out on the page</li><li>Addressing user intent</li></ul>

Headline Length

Three-level text structure (H2, H3, &amp; H4) is enough to break down any article (even longer ones) into meaningful pieces, &amp; improve readability &amp; visual appeal.&nbsp;This approach is recommended by Google, which advises against condensing large blocks of text on a page without proper schema. Headings help Google to better understand what the text is about, &amp; to better frame it as a potential solution to search queries.&nbsp;Correct use of H2, H3, &amp; H4 tags enables you to segment your content into logical, digestible sections, divert attention to relevant user questions, &amp; highlight the important ideas.

Analyzing Heading Depths

<ul><li dir = "auto">Posts containing at least 1 list per 500 words of plain text get 70% more traffic than those without.</li></ul>Neuroscientist W. Kintsch found that people process information in a list format more easily than in bulk pieces of text &amp; data. Lists are compatible with short attention spans of readers, &amp; suggest that they can obtain the solution to their questions in a set number of steps. Lists can help optimize your content for search engines — it helps search crawlers to identify list items easily &amp;, when applied alongside a proper heading structure, make your content eligible for featured snippet.

The Use of Lists

<ul><li dir = "auto">Posts with at least 1 image get 2X as much traffic as posts containing text only. These also get 30% more shares &amp; 25% more backlinks.</li></ul>Images help you to enhance and clarify your messaging, make your content more memorable, and keep short attention spans interested. Importantly, images can also be repurposed into a diverse range of media types, allowing you to tailor your graphics to different platforms and audiences.There are also significant SEO benefits, with the potential to rank in image searches, as well as the possibility of leveraging emerging technologies such as visual search.

The Use of Images

<ul><li dir = "auto">Posts that don’t contain a video get 92% less traffic &amp; 24% less shares than posts with at least 1 video.</li></ul>Video is perfect for cross-channel distribution, allowing you to share it across platforms. You can use it to address different user needs. Video can be used for converting leads, with &gt;1/2 of consumers using the medium to influence their purchasing decisions. In terms of SEO, using video in your posts can increase engagement, boosting the time spent on page. If you host the videos on your own site, you can attract valuable backlinks.

The Use of Videos

We analyzed over 1,200,000 blog posts to understand the impact of different text characteristics and elements on pageviews, backlinks, and shares, and to establish the reference values for the most common characteristics of the content.

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How Do You Know If You Have a Losing or Inconclusive A/B Test?

How to Get Useful Data From Losing and Inconclusive A/B Tests

What is visual search?

Visual Search Guide: Who Uses It, Benefits, and Optimization Tips