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The Pros & Cons Of Starting A Marketing Agency [Advice From An Agency Owner]

The marketing agency business model is a great place for new entrepreneurs to start.

There are many benefits to owning an agency that can make it attractive to people looking to get started with their own business or side-hustle.

However, do the benefits outweigh the negatives?

In this article, we're talking about the pros and cons of starting a marketing agency [From an agency owner].

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Running a marketing agency for almost a year, I was able to learn about the pros and cons of the business model. I wanted to share this with others to help them make a decision on whether this venture is worth the pursuit, or not.

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Why is content intelligence important?

All marketers want a content marketing strategy that helps them generate influence and a large audience. Case in point — “how to develop a content marketing strategy” was the fifth most searched question about content marketing in 2020.

Unfortunately, no concrete formula will help you generate incredible content with consistent results, yet it is essential to create incredible content with consistent results. Competitive intelligence poses a solution to this issue, yet only 23% of marketers leverage it in their content creation strategy.

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Step 1. Outlining Your Blog Strategy
  1. Determining Your Business Blog’s Purpose (e.g. Attracting quality traffic; Generating leads; Driving conversions; Educating users, etc.)
  2. Setting up Measurable Blog Goals (e.g. Attract X% of the total addressable market (TAM); Increase organic traffic by X%; or Get X% more leads in a year.)
  3. Defining Your Target Audience
  4. Deciding on the Content You’ll Publish (One of the approaches to this is to consider two kinds of content strategies - Publications & Libraries. Publications cover the latest industry news and trending topics.  Libraries focus on evergreen content)

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