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Marketers may fall into the trap that they think they want to sell to everyone. If Coke and Nike sell to everyone, they think they should sell to everyone.

But you cant. You don't have the time and enough money. So that is good news because now you can be specific. You can say it is for these people but not for those people.

  • Who is it for? Who is it for psychographically? What do they believe? What do they dream of? What are their fears and desires?
  • You get to pick the who. They have a problem they know they want to solve. They have the means to solve it, and you are able to keep your promise.

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You can only become successful at marketing when you know who to sell to. Seth Godin takes marketers through the process of finding their "who".

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TIM FERRIS

“If you spend your time, worth $20-25 per hour, doing something that someone else will do for $10 per hour, it’s simply a poor use of resources.” 

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This will help Small Business Owners understand that Time is more important than money.

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eTraining Pedia helps you discover top authoring tools and eLearning service partners. We list, review, compare & offer free consultation of authoring tools and eLearning service solutions so that you’re guaranteed to find the best match for your needs.

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