disruption

5 ideas

Relying on data vs gut instinct

Disruptive innovators don't rely on data. They look for patterns and let their unconscious thinking do the heavy lifting.

For example, Apple never did formal market research. Target didn't do direct consumer research either. Instead, they used their instincts to infuse leading-edge design.

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Use Intuition for Innovation Just Like Apple and Target

inc.com

3 IDEAS

Disruption in business is inevitable

The business environment is continuously evolving with the introduction of new products and services. In some cases, we hail disruption as groundbreaking, incredible or the product of genius. In others, we perceive it as ominous or threatening.

However, it’s not circumstances that cement the legacy of a company but rather how that company manages them. We define disruption — and what it yields is up to us.

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3 Ways Companies Can Leverage Disruption for Business Growth

entrepreneur.com

2 IDEAS