The holidays are coming, and savvy owners should take this opportunity to draw as much traffic as possible to their sites and — most importantly — convert as much of that traffic as possible to customers while they’re there.
During the holidays, business spikes for nearly everyone, but e-commerce has been growing each year over the brick-and-mortar competition — and the pandemic has only increased this growth. In 2020, retail e-commerce sales skyrocketed, with a 35% year-over-year increase over the 2019 season in the United States.
That said, the social media marketing realm is as dependent on the constant change as the social media landscape itself. Designing a successful online brand depends not only on compelling ideas but equally on adaptability.
Without a dynamic brand, users of new and upcoming, or even outdated social networks will be outside the reach of your brand. This is why understanding a few different aspects of the current social media landscape is key to online marketing success.
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