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What Makes A Really Good Email (RGE)

Really Good Emails (RGE) is a website that tries to capture the best emails in one place. It tries to showcase email design and resources on the web. 

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The follow-up email

The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc.

Using an effective follow-up email strategy can build rapport and trust with potential customers. It can also provide you with an opportunity to make an impression before they consider buying from you.

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Create strong, yet concise subject lines

“First impressions are everything” is true for our emails. The subject line is the first thing prospects and customers see when they receive our emails. We have to do our best to stand out among a sea of attention-seekers.As a rule of thumb, according to MailChimp, subject lines should be no longer than 9 words and 60 characters.

Hot tip: If you want to go the extra mile and get some insight on how your subject line performs, consider running an A/B test.

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We often say too much or too little in emails that convey something important. Save these tips to overcome the email writing fatigue, and craft marketing emails that convert readers into customers.

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