This probably sounds quaint, but once upon a time, tech startups were called “startups.” Occasionally, venture capitalists called them “portfolio companies,” or customers called them “tech companies,” but “startup” was the main term.In 2013, though, startups began their Animorphs journey.

What animal is your Startup?

Zebra businesses have roots in their leaders’ personal experiences and visions.  Zebras fuse profit and purpose, shy away from venture funding and collaborate. Zebra founders’ connection to their companies means they strive for capital efficiency and tend to avoid trading equity for venture funding.Examples: Baremetrics, Zapier

THE ZEBRA

Camels can survive in the “desert” of volatile, cash-strapped markets.Camels charge for the value they create from the get-go. Survival, rather than fast growth, is the priority.Examples: Qualtrics, GrubHub, Zoom

The Camel

A gazelle is a company that had revenue of at least $1 million and then doubled its revenue in four years. Its growing by 20 per cent each year.It was what unicorns used to be called before the term unicorn was coined.Examples: Facebook, Apple, and Amazon would all have been initially seen as gazelles.

THE GAZELLE

Cockroach companies aren’t glamorous, aspirational, or exciting. But they are great at surviving.When you consider that more than 90% of entrepreneurial businesses tend to fail, aspiring to cockroach survival mode isn’t too bad. They’re the mainstay of the economy.Cockroaches ideally aim for profitability right from the start and can slow down their pace if adversity hits. Examples: GitHub, Facebook and Google were once cockroach startups and became unicorns only after building a solid business, cockroach style.

Cockroach

Rhino startups aim to be both big and profitable. Rhinos as companies that have a valuation of $1bn on a price-to-earnings multiple, not on a revenue multiple. Rhinos are far rarer than unicorns.Examples: Apple, Facebook, Google

Rhino

Pigs are startups that take advantage of the fact that it has become relatively cheap and easy to make a web product. You can get the development work done at a modest price and even raise some initial capital.Pigs aren’t building the company for long-term world domination—they’re aiming to sell it to a big corporate or a competitor at the right moment.Apple and Google regularly shop for tasty pork among companies like this.Examples: Snapchat buying Looksery. Facebook buying Masquerade

A bear is a solitary, awkward creature that values its independence and therefore doesn’t want to take VC money. The founders of these companies choose the bootstrapping route, which makes life harder for them. But if it pays off, they end up rich AND in control of their companies.Examples:Tableau Software, Go-Pro, Mail chimp

Phoenixes are companies that last more than a hundred years because they rise, fall, and then rise again. Companies that have managed to reinvent themselves as a third or fourth-generation youngster takes the helm.Examples: Fiat, Otto Bock, GM

Phoenix

"Unicorn" is the term used in the venture capital industry to describe a startup company with a valuation of over $ 1 billion.Example: CRED, Groww

Unicorn

White elephant startups symbolise huge projects without a deeper economic meaning. A real example is a construction project that happens only for a major event such as sports events.

The White Elephant

These ideas have been compiled to the simplest of understanding with relevant images and Examples of Companies that fit into the respective category of Animal Startup.

What Animal is your Startup?

A business needs to build a personal brand. It is misunderstood that brand design means a logo. Everybody has a logo. There are 10 zillion logos in the world. So if you design a great logo, that's not a brand. There are a few brand touch points like your website and email or print, broadcast e-commerce, social media, video, and digital marketing that show off your brand.

Brand Touchpoints to make you a Brand

If you want to make sure that your brand shows up in a consistent way across all of these points, then I have these nine elements of a brand design ecosystem.

First of all, we need to have a logo. It should probably have very few clours. Do not have more than three colours.

Logo

A font is a brand identity like a logo. Have a font or two. Fonts also have a personality, like Serif Fonts, Son Serif Fonts, or handwritten fonts. Fonts say a lot about your brand, so choose ones that are consistent.

Fonts

Colour has incredible psychological power. Colours mean things. The colour palette should have 3–4 or 5 colours so that you can talk about the strategy of what you do and what it is that you offer. Colours speak to consumers. Select colour not based on what is your favourite but on what consumers like and to which they respond.

Colour Palette

Companies like Louis Vitton follow a pattern on all their bags. Meanwhile, Apple has a brushed metal finish on its products.

Pattern and Texture

There are millions of styles of photography and you need to choose the one that suits your brand which needs to be maintained consistently.

Photography & Animation

Like photography, there are millions of illustrations. Select the right one that syncs with your logo and colour palette consistently to establish a visual vocabulary for your brand that is recognisable.

Illustration & Iconography

Many companies fail to identify sound as part of the brand. "Intel is one such company that has made its signature sound," Bum, Bum, Bum, that when one hears it immediately recalls the brand, "Intel Inside."

Sound

A particular layout or style needs to be maintained consistently across all your brand touchpoints.

 Layout

The Tone of Voice: What does your brand sound like, formal, joky, informal, serious, funny, etc. The copy of your website or tweet or your writing.

The Tone of Voice

There are many products in your industry. Do you want to remain one or you want to be the BRAND?

Vikas Nagori | There are many products out in your industrey, only few make it becoming a Brand. Join the journey of becoming a Brand

Buidling your Branding | LinkedIn

The challenge for most business owners is being able to see things through the eyes of their customers. It is easy to get so wrapped up in the day-to-day running of your business that taking a step back becomes difficult. You need to keep on asking the question ‘How can I make it even easier for people to buy from me?’

8 Ways To Make It Easier for People to Buy From You

You can reduce your cost by up to 33% and increase your revenue by 10-15%, just by providing a high-quality customer experience.

<ol><li>Make what you are selling and its value obvious and clear – you know, but do your customers?</li><li>Use customer-friendly language – watch jargon and avoid too much detail.</li><li>Avoid giving your customers too much choice, it can be overwhelming.</li><li>Make it easy to distinguish your brand from your competitors.</li><li>Keep paperwork to the minimum.</li><li>Shorten the steps in your sales process</li><li>Design a website that is easy to navigate.</li><li>Keep your customers informed simply and clearly.</li></ol>

Consider implementing these ideas for your business:

These are 8 ideas that can be used to boost customer experience and increase sales.

Customer experience is critical to the success of a business, especially an online business. Think of it: how often have you abandoned a purchase because they had too many forms to fill or asked too many questions? However, the irony is that you probably make similar mistakes in your business. The challenge for most business…

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Deep Work

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10 Life Changing Books

Nurturing relationships with your customers is a crucial part of growing a successful business.In this age of automation,caring for your customers has never been more important.At any moment,an unhappy customer can share their opinion with the masses through social media and the web and negatively affect your business.That's why it's even more important than ever to create an excellent experience for your customers to help develop your companys relationship with them into loveCreating love between your company and your customers can help scale positive word of mouth that's absolutely priceless

Intro...

"Do what you do so well that they will want to see it again and bring their friends."

Happy customers who get their issue resolved tell 4 to 6 people about their experience. So that's a way to significantly influence the word of mouth about your business. Don't act as a nameless or faceless business; genuinely talk with your customers as a person representing the business. Address your customers by name, and tell them your name at the very beginning of your interaction.Talk to your customers as you would in person, not like you would in a press release.

1. Treat your Customers Right - Genuinely Interact

A third of consumers say they experience rude customer service at least once a month, and 58 percent of them tell their friends. This is exactly how word of mouth can work against your company's reputation for the long term. It's very important to be respectful of a customer's mood when trying to resolve an issue they have with your company.Keeping your patience is key to giving your customer the time to air out their issue. And, in turn, it creates the opportunity for you to help resolve the issue and make them comfortable.

2. Don't Come on Too Strong - Respect Your Customers 

At a time when it's easy to have a two-way dialogue with your customers, it's important to truly listen. When listening to your customers, take into account what changes your organization should make from this feedback, and then follow through. Your customers are the lifeblood of your organization, and not dealing with the reasonable requests could cause backlash.Use the following methods to gather feedback from your customers:<ul><li>Surveys</li><li>Focus Groups</li><li>Observation</li><li>Point of Sale</li><li>Customer Service</li><li>Social Media</li><li>Communities and Groups</li><li>Email and Web Forms</li></ul>

3. Always Listen - Hear What Your Customers are Saying

It takes 12 positive service experiences to make up for 1 negative experience. This is how sensitive trust is between a business and its customers. No matter your size, keep your customers in the know when it comes to positive and negatives changes to your products and services that affect them. It's crucial to tread lightly when making changes to your products and services because your customers have become accustomed to what you've already got.

4. Build Trust - Alert Customers to Large Scale Changes,Good/Bad

Here's what to do to gain trust:<ul><li>Heavily research whether changes to your company could alter public perception.</li><li>Be methodical in how you communicate the changes to your product and services.</li><li>Tell your customers when you've made a change, you've screwed up, or you've done something right. A healthy mix will give your customers a transparent look into your company that can't be forged.</li><li>Find value in the feedback about your company changes.</li></ul>

Gain Trust

Being transparent in the digital age is a must. Much like the principles discussed above, transparency is a critical factor in building trust, satisfaction, and love from your customers. What does it mean to be transparent?<ul><li>Transparency means that you are not afraid of feedback.</li><li>Transparency means that you have nothing to hide.</li><li>Transparency means your employees' personal and work persona blur.</li><li>Transparency means you like to have conversations with your customers.</li></ul>

5. Be Transparent - Honesty is Crucial When it comes to Mistakes

Making a business is not that tough, but standing out from the competition becomes difficult when customers does not fall into your business. This all idea is about how can customer fall in love with your business...

At any moment, an unhappy customer can share their opinion with the masses through social media and the web, negatively affecting your business. That's why it's important to create an excellent experience for your customers to help develop your company's relationship with them.

What Animal is your Startup?

Buidling your Branding | LinkedIn

8 Ways To Make It Easier for People to Buy From You

10 Life Changing Books

5 Ways to Make Customers Fall in Love with Your Business

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