Coaches are responsible for helping their teams “fine-tune” their messages to clients.
Many sales coaches are untrained in how to give crisp, productive, forward-looking performance feedback to those on their teams. So as a first step schedule coaching conversations into every interaction.
You need to adjust your mindset to think of feedback as a practice. It’s something that you do over and over again as part of daily business.
Giving performance feedback can be difficult. But the widespread adoption of virtual calls has lowered this barrier.
For leaders at any level, the single best way to grow is to lead and then get feedback. It is to act and interact with your team and learn what can be improved upon through feedback.
But there’s a problem with receiving feedback once you reach a more senior role. The nature of feedback changes — people tend to minimize any unpleasant or less-than-positive feedback or don’t want to offer you any constructive criticism at all.
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