People are averse to making (objectively and subjectively) difficult choices because they don’t want the stress of weighing all the options or the responsibility of dealing with the eventual outcome — both, good and bad.
It makes us not want to make hard choices and come up with all kinds of adaptive ways of avoiding them.
Working in a comfortable and high-paying job in the 90s, Jeff Bezos faced the dilemma of continuing his job or pursue the business idea he had about selling books online.
He posed a self-inquiry: At the end of my life, will I regret not having done this?
This self-inquiry, called the regret minimization framework, minimized his regrets as he opted to leave the job and start Amazon, which sells more than just books now and is worth USD 2 Trillion.
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