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framework

53 ideas

Why we avoid making difficult decisions

People are averse to making (objectively and subjectively) difficult choices because they don’t want the stress of weighing all the options or the responsibility of dealing with the eventual outcome β€” both, good and bad.Β 

It makes us not want to make hard choices and come up with all kinds of adaptive ways of avoiding them.

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The Regret Minimization Framework

Working in a comfortable and high-paying job in the 90s, Jeff Bezos faced the dilemma of continuing his job or pursue the business idea he had about selling books online.

He posed a self-inquiry: At the end of my life, will I regret not having done this?

This self-inquiry, called the regret minimization framework, minimized his regrets as he opted to leave the job and start Amazon, which sells more than just books now and is worth USD 2 Trillion.

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