4 ideas

According to new research from the Kellogg School, how data are visualized can significantly impact our interpretation of what we’re seeing sometimes for the worse. Our efforts to simplify charts by grouping data into smaller numbers of “buckets” (say, two bars on a chart as opposed to ten) seemed to lead people to mistake correlation for causation.

Graphs can be powerful, but it’s imperative that you know how to pick the right one for the right data. “You can lead your colleagues and customers to think more rationally about these kinds of problems.”


See an Exciting Trend in That Chart? Proceed with Caution.