growth

Plan

• Big launch at TechCrunch50
• Hire marketing specialists
• Buy AdWords and optimize landing pages
• Set up affiliate marketing programs

Results

• Economic failure. They were acquiring users for $233-$388 and selling them a $99 product.
• This strategy failed because people weren't actively looking for what they were building. Search is a way to harvest demand, not create it.

You may simply have hit the demand limit for your product or service, and you may need to redesign it to suit a broader audience.

This requires a big change in the way you do business — hiring, training, management, project management, quality assurance, account management and sales.