growth

142 ideas

1st Marketing plan: Paid search

Plan

  • Big launch at TechCrunch50
  • Hire marketing specialists
  • Buy AdWords and optimize landing pages
  • Set up affiliate marketing programs

Results

  • Economic failure. They were acquiring users for $233-$388 and selling them a $99 product.
  • This strategy failed because people weren't actively looking for what they were building. Search is a way to harvest demand, not create it.

1 STASHED

Early Marketing at Dropbox (2010)

slideshare.net

3 IDEAS

You may simply have hit the demand limit for your product or service, and you may need to redesign it to suit a broader audience.

This requires a big change in the way you do business β€” hiring, training, management, project management, quality assurance, account management and sales.

2 STASHED

1 LIKE

Is Your Business Stuck? Here's How to Break Through the Invisible Growth Barrier.

entrepreneur.com

4 IDEAS

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