growthmarketing

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Scaling start-ups

Scaling a start-up requires careful preparation and a timely launch.

  • Scaling is exponential growth, where your revenue grows faster than you spend. The net income is often reinvested to further the growth of the company.
  • Growth is often a linear term. The start-up revenue increases as more resources are added, such as capital, people and technology.

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The Seven Deadly Sins of a Growth Marketing Strategist

europeanbusinessreview.com

8 IDEAS

When to hire your first growth marketer

When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.

In time, your growth marketer can improve different parts, but the acquisition is a priority at the primary stage. 

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How to Hire Your First Growth Marketer

angel.co

7 IDEAS