Many new business owners underestimate the importance of having a marketing system. This system needs to:<ol><li>Generate Leads.</li><li>Nurture leads into getting you more sales.</li><li>Making your customers become repeat customers that automatically refer you to others.</li></ol>

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Creating Your One-Page Plan

<ol><li>My Target Market</li><li>Message to my Target Market</li><li>The Media I will use to Reach my Target Market</li><li>My Lead Capture System</li><li>My Lead Nurture System</li><li>My Sales Conversion System</li><li>How I Deliver a World-Class Experience </li><li>How I Increase the Customer Lifetime</li><li>How I Orchestrate and Simulate Referrals</li></ol>

The Nine Squares Of Your Marketing Grid

At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

Keeping Up

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.Generic Targeting: Starting a fitness program for people who want to get in shape.Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.

My Target Market

<ul><li>Determine your target market’s pain points.</li><li>Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.</li><li>Find out the common enemy that causes their initial pain.</li></ul>

Message To My Target Market

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them

The Media I Will Use To Reach My Target Market 

<ul><li>Create calls-to-action to engage your prospects.</li><li>Use current trends to be relatable and relevant.</li></ul>

My Lead Capture Ststem

<ul><li>Prospects don’t line up for your business overnight.</li><li>It takes 12 interactions to turn a prospect into a raving fan customer.</li><li>Most salespeople give up on their prospects after the 3rd interaction.</li><li>Send Shock & Awe packages by mail to your nurtured leads.</li><li>Develop a sphere of influence.</li></ul>

My Lead Nurture System 

<ul><li>Let your prospects test out your products or services before fully investing in you.</li><li>Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.</li><li>Curate an unlimited offer.</li></ul>

My Sales Conversion System 

<ul><li>Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.</li><li>Make your prospects feels encouraged even after you’ve sold them.</li><li>Imagine who your ultimate customer would be to buy your business when you’re to exit in the future.</li></ul>

How I Deliver A World Class Experience

<ul><li>Slowly and reasonably raise your prices to match inflation over time.</li><li>Bundle in high margin add-ons.</li><li>Avoid poisoning your business with satisfying customers that are never satisfied.</li><li>Use genuine complaints to grow your business.</li></ul>

How I increase The Customer Lifetime

<ul><li>Be specific and direct about who your offer your products and services to.</li></ul>Generic Referral Method: If you know someone who needs a plumber, tell them to call me.Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.<ul><li>Boost the ego of the customer by acknowledging how they benefit you before you make referral requests.</li></ul>

How I Orchestrate And Simulate Refferals

A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

The 1-Page Marketing Plan

The Inaction Intertia Effect states that when users don't take an opportunity to gain value or accept an offer, they are less likely to get it the second time.This could be related to the Cognitive Dissonance theory, which states that users want their actions to be consistent with what they already did.

What is the Inaction Inertia Effect?

One important way to apply the effect is don't offer the same discount to people twice, rather switch it up and offer a new oneThe less you price something the less valuable it seems to people so be sure not to charge too low

One important way to Apply The Inaction Intertia Effect

Another important way that you can apply the Inaction Inertia effect is to use long term gains rather than short term gains through discounts.

Another essential way to Apply the Inaction Intertia Effect

The Inaction Intertia Effect can improve your designs in countless ways learn how

Inaction Inertia Effect Related to UX Design

A reactant is when you make users do something they tend to do the opposite of what you want.So don't just tell someone to do something rather offer them some value or prompt them to come to the decision by themselves.

Reactant and how can it be utilized in your designs


People don't want to think. Period. It's that simple, so when you take the path of engagement simple, they will have a clear path and know what to do.

Use a Clear Path to increase Engagement

When making new designs, make the process familiar with what your users are already used to.IT is scientifically proven that users tend to like something more just because it is more familiar.

Use farmilarity Bias In your designs

Please think of the TV remote, it was overcomplicated, and thus, we rarely used many of the buttons.Don't put in new features for the 5% of users; instead, look for ways to keep it simple and declutter.

Don't Overcomplicate the design

Users have a much better and much easier time recognizing information than recalling it.Always display crucial details as clearly as possible to help users understand the current context and take the appropriate action.

Recongition over Recall

Designing for context is a very important part of designing. That is where User Research comes in when you design for context, your users will enjoy using the appFor instance in the spotify example if they designed for context then they would have figured out that the keyboard blocked some of the search filters.

Design For Context

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This growth case study shows you exactly how Spotify is betting on podcasts to win over Apple users with two major acquisitions.

Spotify vs Apple: UX WAR (Ep. 1 & 2)

The Von Restoff Effect states that users are more likely to remember something out of the ordinary. When most items are similar the one that differs the most will be most remembered.

Von Restoff Effect

Attentional Bias states that people pay more attention to things they were previously thinking about. For instance, if you were thinking about a haircut and got an advertisement about the one you would pay more attention.

Attentional Bias

Costumer Fatigue states that when users see things many times their brain starts becoming acquainted with it and it no longer has the same effect.Costumer Fatigue states that when companies overuse a tactic. People will slowly start filtering out the information.

Costumer Fatigue

Learn how the Von Restoff Effect, Attentional Bias and other human psycological effects can influence your designs.

Human Behavior Laws

Another name for the Default Bias is the Status Quo BiasThe Default Bias states that people tend to stick to the default thinking that it is some sort of recommendation.We Do This when we are especially not familiar with a certain platform

What Is the Default Bias

Some examples is with a lot of game settings, users tend to stick with the default and only change it when they are experienced.Another example of this is with the voicemail on our phone, rarely do we change the settings on our phone.

Examples In Real Life

To use the application of this effect when you want users to opt into an email allow the functionality of facebook and google making the process more smooth. Another way that you can apply this in your designs is by having the default to be opt-in because people are more likely to not change it.

Application In Design

Tools and Design principles might change but human thinking does not.If you want to create higher quality designs and generate more conversions then you should care about psychological effects such as these.

Why Should You Care?

This effect is consistent with the loss of aversion tendency that humans have.<ul><li>We as humans think that sticking with the default is the safe thing to do</li><li>Decision Making Can Be Overwhelming</li></ul>When faced with a choice humans have learned over time that the status quo is the most safe option

Why Does This Effect Take Place

Utilizing the Status Quo Bias can also help you in your daily life when you realize yourself avoiding taking an action out of fear or laziness you will be able to reprogram your thinkingYou can avoid the Status Quo Bias In your life by<ul><li>Constantly Analyze all the decisions and options that you have available will help you </li></ul>

It can Help You In Your Daily Life

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Another Physiological effect that you must utilize in your designs to create more effective and goal oriented designs

In understanding decision making, one option that has to be considering is to do nothing;to keep the status quo - this is also called Status Quo Bias.

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Inaction Inertia Effect Related to UX Design

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Spotify vs Apple: UX WAR (Ep. 1 & 2)

Human Behavior Laws

Status Quo Bias - The Decision Lab

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#humanbehaviour

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IDEAS ABOUT #humanbehaviour

The 1-Page Marketing Plan

Inaction Inertia Effect Related to UX Design

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Spotify vs Apple: UX WAR (Ep. 1 & 2)

Human Behavior Laws

Status Quo Bias - The Decision Lab

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