<ol><li>Set <a href="https://bizzyweb.com/news/how-to-set-smart-goals-free-template/" target="_self">SMART</a> goals – Define what “success” is to you in order to create a strategy and metrics to measure.</li><li>Set a blogging schedule – Blogs are the easiest ways to generate new content for a website &amp; boost your organic SEO. Aim for between 1-4 blogs per month for a good starting foundation.</li><li>Brand social media channels and create a schedule – Make sure your social channels are consistent with your brand by using icons &amp; banners that match. 1-7 posts per week is a great place to start.</li><li>Decide on an email strategy. A monthly newsletter is a great way to stay connected with your customers &amp; prospects</li></ol>

How Do I Get Started with Digital Marketing?

Digital marketing is the broad term used to describe digital content pieces used to connect with an audience.<ul><li>Digital marketing is the how of delivering a message, not the what and why.</li></ul>Inbound marketing is a specific, tactical marketing strategy.&nbsp;<ul><li>&nbsp;Inbound marketing is the actual message being delivered and the purpose behind it.</li></ul>The key difference between digital marketing and inbound marketing is that the term digital marketing doesn’t imply any strategy.

The Difference Between Digital Marketing & Inbound Marketing

<a href="https://bizzyweb.com/services/digital-marketing/" target="_self">Digital marketing</a> is a broad term for any marketing done online. This includes:<ul><li>S<a href="https://bizzyweb.com/services/seo/" target="_self">earch engine optimization</a> (SEO), </li><li>C<a href="https://bizzyweb.com/event/content-marketing/" target="_self">ontent marketing</a>, </li><li>P<a href="https://bizzyweb.com/services/pay-per-click-advertising/" target="_self">ay-per-click advertising</a> (PPC),&nbsp;</li><li>S<a href="https://bizzyweb.com/services/social-media/" target="_self">ocial media marketing</a> and <a href="https://bizzyweb.com/services/email-marketing/" target="_self">email marketing</a>.</li></ul>

What is Digital Marketing?

<a href="https://bizzyweb.com/services/inbound-marketing/" target="_self">Inbound marketing</a> is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your services. With inbound marketing, you focus on providing valuable information or items your customers can use. For example, you might start with an <a href="https://bizzyweb.com/news/5-easy-inbound-marketing-ideas/" target="_self">ebook, a quiz, a checklist or a blog</a> that your ideal customer might find useful. You dangle that content offer to get nibbles in exchange for a form fill or phone call, and then follow-up with more direct advertising.

What is Inbound Marketing?

<ol><li>Set <a href="https://bizzyweb.com/news/how-to-set-smart-goals-free-template/" target="_self">SMART</a> goals – Define what “success” is to you in order to guide your strategy.</li><li>Define your ideal customer – Create <a href="https://bizzyweb.com/news/create-a-persona-in-5-minutes-free-download/" target="_self">buyer personas</a> to determine who exactly you want to reach in the attract stage.</li><li>Research – Once you know your customer, figure out <a href="https://bizzyweb.com/news/how-to-do-keyword-research-and-why-it-matters/" target="_self">what language they use to search online</a> &amp; what behaviors they take.</li><li>Create assets – Create the <a href="https://bizzyweb.com/news/5-easy-inbound-marketing-ideas/" target="_self">specific content offers</a>.</li><li>Set it live – Turn on your advertising, <a href="https://bizzyweb.com/news/how-to-get-with-automation/" target="_self">set up automation</a>, plan &amp; schedule content pieces.</li><li>Analyze – Make sure to consistently monitor your performance, adapt your strategy as needed.</li></ol>

How Do I Get Started with Inbound Marketing?

<ul><li>Both digital marketing and inbound marketing are ways of promoting your brand online. </li><li>Digital marketing is better for brand awareness while inbound marketing is better for qualified leads. </li><li>It’s important to remember that inbound marketing is an arm of digital marketing and that you need to have a solid digital strategy before building an inbound marketing strategy.&nbsp;</li><li>In an ideal world, your online marketing will consist of both digital marketing and inbound marketing efforts, often in conjunction with each other.</li></ul>

Conclusion

Marketing

What's the Difference Between Digital Marketing and Inbound Marketing?

Your work is your greatest marketing tool. So make things and put them into the world.The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.

Put things into the world

Self Improvement

Selfish doesn’t spread.Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.

Help people

Nobody tells anybody else about the person who did a “good enough” job on the work they hired them to do.

Overdeliver

If someone reaches out, respond to them.That doesn't mean you have to have an answer to every question you get asked or that you have to agree to every request you receive. You just have to respond.

Respond to everyone

Acknowledge everyone who mentions you.<div>Many people and companies want to better market themselves while they simultaneously ignore their existing audience.</div>

When people mention you

When you share your journey, it makes people want to come along for the ride.You may know something, but there are millions of people who haven’t learned it yet and would love to.

Share what you learn

Your knowledge is an asset that becomes infinitely more valuable when you share it.Teaching not only attracts an appreciative crowd and creates opportunities, but it also unlocks a deeper understanding of your subject matter for you in the process.

Teach what you know

Seven things to do right now to get noticed. You don't need a complicated marketing plan, selfie strategy, or growth hack to market yourself. If you want people to care about you and your work, double down on its quality, your commitment to those who consume it, and your willingness to share your expertise with the world.

How To Market Yourself Without Marketing Yourself

<div element="p">Commit to a niche--but choose the one you can actually win.&nbsp;All the big names in your industry started out by dominating a small space. </div><div element="p">What do you want to be known for? What sets you apart from other established influencers in the same space?&nbsp;</div>

Do Your Research First

<div element="p">For example, brand the content you're creating, whether it's great data (charts, research, infographics, visualizations, etc.), photos, memes, or cool diagrams or workflows.</div><div element="p">Think about the tone and style of your content. You need to be intentional in how you develop your personal brand. Simply blogging or showing up on social media doesn't cut it.</div>

Weave Your Brand Into Everything You Do

<div element="p">Generally, the people who attend a large industry conference will only remember the top 2 % - 5 % of sessions. The rest will be forgotten.</div><div element="p">You need to be great.&nbsp;If you aren't reasonably confident that you will be among the top presentations, don't bother.</div>

Go Big at Industry Conferences or Stay Home

<div element="p">That means you're going to have to pay for stuff.&nbsp;Consider:</div><div element="ul"><ul>	<li>Hiring an editor to proofread your content.</li>	<li>Hiring a speaking coach.</li>	<li>Buying a book that will help you learn a new skill.</li>	<li>Hiring graphic design help.</li></ul></div>

Invest in Yourself

<div element="p">Many uber-wealthy and successful people have built unique personal brands. But they also did, created,&nbsp;or said remarkable things.</div><div element="p">Most people are better off spending time doing something remarkable before building a personal brand. So don't build a personal brand if it isn't time. Do something remarkable first!</div>

Do something remarkable first

Everyone needs a great personal brand. Having a personal brand is awesome. A strong personal brand can have a tremendous impact on both your individual success and that of your company. That's what several great authors at Inc., including myself, have been telling you.

5 Unusual Personal Branding Tips

Consider why people come to you for advice. What information do you possess that can be refreshed, repackaged, remodeled, reinvented and rebranded?Think of at least 20 ways you can offer one idea to the marketplace. Expand your options by thinking of innovative ways to transform your product or service.

Your Product

Money & Investments

<ul><li>Create a portfolio by putting together samples of your work. If you’re a baker, create samples to share with others.&nbsp;</li><li>Don’t be afraid to give away free services or products. People want to get to know, like and trust you before they buy from you.&nbsp;</li><li>Secure your business name, get business cards, and start thinking about your website.&nbsp;</li></ul>

Your Promotion Plan

Who do you see buying your product or service?&nbsp;Create a client avatar: give them a name, age and personal style. Consider what they read, where they go, who they spend time with, and what they value.&nbsp;Network with people daily and let them know what you’re doing. You can do this easily with online social platforms like Facebook, Twitter, LinkedIn, Pinterest and Instagram.

Your Platform

Most dreams fall short between&nbsp;what to do and&nbsp;how to do them.&nbsp;That's why getting help from a coach can provide you with the business wisdom and blueprint you need to succeed.&nbsp;These proven processes not only save you a lot of time, money and frustration, they also help build your confidence to keep going.

Profitable Process

By Stacia Pierce Everyone entertains the idea of living a passionate life. While earning an income from their true passions is only a fleeting idea for most people, there are some willing to take the risk. I've worked with several "passionpreneurs" who have taken a pastime activity that they love and transformed [...]