incentives

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Using A/B testing for employee incentives

Marketers use A/B tests to set different call-to-action messages against another or find which of two messages will cause the most sales on an e-commerce site.

Managers can also use A/B tests for other things, such as designing the best way to motivate employees. A single A/B test can provide a significant amount of information about how employees will respond to several incentive strategies.

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To Find the Best Incentives for Employees, Start with a Simple A/B Test

insight.kellogg.northwestern.edu

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