Charisma is rooted in values and feelings. To persuade others, you must use powerful and reasoned rhetoric, establish personal and moral credibility, and then rouse followers’ emotions and passions.
Charisma is not all innate; it’s a learnable skill or, rather, a set of skills that have been practiced since antiquity.
The most successful sales professionals in any organization are usually the ones that have consciously or unconsciously mastered the fundamentals I’m about to share with you. In my company Pure Green Franchise, I teach all our team members that there are no short-cuts, and in any communication, the battle is won before it even starts. If I ever hear a sales professional say he or she is going to “wing it,” I know that he or she is not prepared.
Flawless execution of the following communication strategies is par for the course.
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